Google debuts new Doodle for International Women's Day

It turns out we've been Googling Serena Williams a lot.
Google debuts new Doodle for International Women's Day
The new Doodle honors the progress made by women since the late 1800s. Credit: google

It's almost International Women's Day, and your Google homepage is ready to celebrate.

To mark the occasion, Google is debuting a new Doodle with a global and cross-generational appeal.

The Doodle — a multi-layered mandala design created by artists Julie Wilkinson and Joyanne Horscrof, and animated by Marion Willam and Daphne Abderhalden — includes a layer for women around the world in the late 1800s, as well as in the 1930s during labor movements.

There's a second layer for women from the 1950s to the 1980s, which a Google representative calls "a landmark era in the wake of pushes for gender equality and rapid changes to the status quo." Finally, the Doodle's outer layer represents women from the 1990s to today, acknowledging 100 years of women's rights movements.

"We drew a lot of inspiration from the history of International Women's Day and its humble roots, showing how the movement has grown exponentially over the years," Wilkinson and Horscrof said in a statement. "We loved the idea of visually representing the number of women involved in each stage, from the Suffragettes to women today, and portraying how their freedoms gradually expanding as the movement has evolved."

Indeed, other things have "grown exponentially over the years," too: Ahead of International Women's Day, Google also released trend data on searches related to International Women's Day and women more broadly.

The findings? Women are on the rise, in more ways than one.

In the U.S., search interest in women's empowerment increased by more than 330 percent since 2004, and search interest in women in tech increased by over 860 percent since 2004.

Google also shared with Mashable some data on the most searched terms in the last year, which also demonstrated a clear interest in empowered women.

Here were the most searched pairings with “First woman to…” in the last 12 months:

  1. Run for president

  2. Win a Nobel Prize

  3. Dunk in the WNBA

  4. Vote

  5. Run the Boston Marathon

And here were the most searched phrases paired with "...women in history":

  1. Famous women in history

  2. Important women in history

  3. Influential women in history

  4. Strong women in history

  5. Powerful women in history

Finally, some powerful women were also popular in Google searches. Some of the most searched women of the year, by profession, were as follows:

  • Top Athlete: Serena Williams

  • Top Musician: Taylor Swift

  • Top Author: Toni Morrison

  • Top Comedian: Awkwafina

Here's to women everywhere, and the ones you've been searching on Google.

UPDATE: March 8, 2020, 8:46 a.m. PDT: A previous version of this story misspelled the surname of one of the Google Doodle animators. She is Marion Willam, not William.

Mashable Potato

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