People call out this advert featuring a woman's bottom as sexist
LONDON -- A woman's exposed bottom is probably the last thing you'd expect to see in a car park.
But that's nonetheless what Twitter user Alice Gray spotted in her gym car park in Cardiff, Wales.
UFit gym's advert features an image of a woman's bum alongside the text "there's better things to be stuck behind than the car in front". The ad has prompted a massive social media backlash after people accused it of sexism and objectification.
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Gray wasn't the only one to spot the advert and deem it sexist.
Twitter user @nattylou spotted it along the Cardiff half-marathon route, and complained to the marathon organisers.
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People responded to her complaint, stating the ad was "inappropriate".
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More Cardiff residents have taken to Twitter to call out the ad.
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And others feels the ad may make women less likely to join the gym...
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UFit gym did not immediately respond to Mashable's request for comment.
Rachel Thompson is the Features Editor at Mashable. Rachel's second non-fiction book The Love Fix: Reclaiming Intimacy in a Disconnected World is out now, published by Penguin Random House in Jan. 2025. The Love Fix explores why dating feels so hard right now, why we experience difficult emotions in the realm of love, and how we can change our dating culture for the better.
A leading sex and dating writer in the UK, Rachel has written for GQ, The Guardian, The Sunday Times Style, The Telegraph, Cosmopolitan, Glamour, Stylist, ELLE, The i Paper, Refinery29, and many more.
Rachel's first book Rough: How Violence Has Found Its Way Into the Bedroom And What We Can Do About It, a non-fiction investigation into sexual violence was published by Penguin Random House in 2021.
