Disney's 'Incredibles 2' Oscars pitch hilariously brings out the 'Spider-Verse' stans
When Oscar voters cast their ballots ahead of the 91st Academy Awards on Feb. 24, Disney wants them to remember Incredibles 2.
"For your consideration" ads and social media posts are a common sight in the run-up to the big show every year. But the typically dominant showing from Disney-Pixar productions is facing major competition in the universally well-received Spider-Man: Into the Spider-verse.
And that movie's fans are internet-savvy, to say the least.
So when Disney dropped into Twitter on Friday with a "for your consideration" shout-out to Incredibles 2, every Spider-verse fan's Spidey sense started to tingle.
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Check the replies to that tweet and you'll see a flood of GIFs from a moment in Spider-verse when Peter Parker's Spidey sense goes off. No one got mad, really. It feels more like a "You really think that, huh? That's cute." kind of response.
Honestly, clicking through is the best way to take in the hilarious reaction to Disney's tweet. It's quite something to scroll down through the replies and see the same GIF again and again. Spider-verse fandom is united in their collective "wtf lolno Disney" response.
Here's one.
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The wry response -- which feels more like a playful goof than some kind of knock on Pixar or Incredibles 2 (which is wonderful) -- went big. Even brands started to get in on the fun.
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But really, the best thing about the reaction is just getting to scroll through pages and pages of... this. Wiseass internet is forever the best internet.
Or if you prefer, here's a video that sums up the experience quite well:
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Look, this is the internet. It's rare to see people agree on anything. So when you open up a tweet and find a crush of social media users joining hands in an act of solidarity, that feels like an occasion worth marking.
Good luck to the talented teams behind Spider-Man: Into the Spider-verse AND Incredibles 2 at the Academy Awards.
Topics Film
Adam Rosenberg is a Senior Games Reporter for Mashable, where he plays all the games. Every single one. From AAA blockbusters to indie darlings to mobile favorites and browser-based oddities, he consumes as much as he can, whenever he can.Adam brings more than a decade of experience working in the space to the Mashable Games team. He previously headed up all games coverage at Digital Trends, and prior to that was a long-time, full-time freelancer, writing for a diverse lineup of outlets that includes Rolling Stone, MTV, G4, Joystiq, IGN, Official Xbox Magazine, EGM, 1UP, UGO and others.Born and raised in the beautiful suburbs of New York, Adam has spent his life in and around the city. He's a New York University graduate with a double major in Journalism and Cinema Studios. He's also a certified audio engineer. Currently, Adam resides in Crown Heights with his dog and his partner's two cats. He's a lover of fine food, adorable animals, video games, all things geeky and shiny gadgets.
