Instagram has a cool new feature that only appears after you wait 5 seconds

Blink and you literally will miss it.
 By 
Raymond Wong
 on 
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

Instagram loves to secretly test new features on some of its users and get feedback before deciding on whether it should roll them out for everyone.

But over the last few weeks, the company added a new commenting feature that you won't see unless you look at a post for more than five seconds.

Before you go ahead and try it, make sure you update the app to the latest version.

Once you've done that, go to your Instagram feed and scroll down to a post. Wait five seconds and you'll should see an "Add a comment..." box appear, like so:

Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

Instagram confirmed to Mashable it quietly rolled out the feature over the last few weeks. A company spokesperson said it doesn't always announce smaller feature updates.

The feature is indeed small, but it's clear the app is now subtly nudging users to comment in a possible attempt to further boost engagement with posts.

I can tell you from my own personal experience that I almost never comment on Instagram posts. I like posts and archive them into a collection, but commenting on Instagram (especially a really popular account with hundreds or thousands of comments) feels like a waste of time.

I've only started noticing the feature this past week and I already feel tempted to comment more. I guess the feature is working.

Mashable Image
Raymond Wong

Raymond Wong is Mashable's Senior Tech Correspondent. He reviews gadgets and tech toys and analyzes the tech industry. Raymond's also a bit of a camera geek, gamer, and fine chocolate lover. Before arriving at Mashable, he was the Deputy Editor of NBC Universal's tech publication DVICE. His writing has appeared on G4TV, BGR, Yahoo and Ubergizmo, to name a few. You can follow Raymond on Twitter @raywongy or Instagram @sourlemons.

Mashable Potato

Recommended For You
See Samsung Galaxy S26's Privacy Display feature in action
galaxy s25 ultra phone on display at galaxy unpacked launch event

Elon Musk's X teases new dislike button on replies
X logo among social media apps

Netflix's 'Pride and Prejudice' teaser has bewitched us
The cast of Netflix's "Pride and Prejduice" walk together through a field.

This tool delivers expert-level AI results in seconds
PromptBuilder - AI Prompt Engineer: Lifetime Subscription (Pro Plan)


More in Tech
The Earth is glowing in new Artemis II pictures of home
One half of the Earth is seen floating in space through the open door of the Orion spacecraft.

Doomsday Clock now closest to midnight ever
A photograph of the Doomsday Clock, stating "It is 85 seconds to midnight."

Hurricane Erin: See spaghetti models and track the storm’s path online
A map showing the predicted path of Tropical Storm Erin.

Tropical Storm Erin: Spaghetti models track the storm’s path
A prediction cone for Tropical Storm Erin.

NASA to build a nuclear reactor on the moon by 2030, report states
The lunar surface.

Trending on Mashable
NYT Connections hints today: Clues, answers for April 3, 2026
Connections game on a smartphone

NYT Connections hints today: Clues, answers for April 4, 2026
Connections game on a smartphone

Wordle today: Answer, hints for April 3, 2026
Wordle game on a smartphone

Wordle today: Answer, hints for April 4, 2026
Wordle game on a smartphone

Google launches Gemma 4, a new open-source model: How to try it
Google Gemma
The biggest stories of the day delivered to your inbox.
These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up. See you at your inbox!