Kanye West and Lil Pump's new music video is a meme goldmine
Kanye West, naturally, is a meme again.
He hasn't released a single music video for any of the songs on his newest album -- not even for the poop-scooping single "Lift Yourself" -- but he did take a break from running Pornhub's first awards show to premiere his new collaboration with Lil Pump.
In the music video for "I Love It," Lil Pump and Kanye don enormous boxy costumes and comically oversized Yeezys while waddling after a giant version of comedian Adele Givens.
It's a lot to take in.
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Twitter users couldn't help but notice the resemblance to Minecraft:
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Others were reminded of another autumnal meme:
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To quote Billy Ray Cyrus, "What to heck?"
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Some made references to Roblox:
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Others pointed out that Kanye's huge Yeezy slippers weren't made just to mess with us.
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Some drew similarities between the "I Love It" costumes and other famous outfits:
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And others simply set the footage to the music of Wii:
The video leaves many questions unanswered -- mainly, when, if ever, will those massive Yeezy slides be for sale?
