KFC's first-ever Beyond Chicken sold out completely in five hours
If you weren't lining up for some kind of fried chicken product this week, were you even living?
First Popeye's sandwiches sold out. Now KFC has proved that whether the chicken is the real thing or not, people will queue for that finger-lickin' deliciousness.
The Colonel went plant-based at one Atlanta restaurant on Tuesday, complete with its signature red trim wrapped in bright green, to test out its Beyond Meat fake Fried "Chicken" on real humans.
And the real humans lined up literally around the block for the popcorn chicken and "wings", until supply ran out less than five hours into the promotion.
TechCrunch reports that the restaurant sold as much of the Beyond product in that time as it sells of popcorn chicken in a week.
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One Twitter user posted a photo of cars queuing around the Smyrna, GA, restaurant before it had even opened.
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And other users reported that the product was more than worth the two- to four-hour wait.
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While it's unlikely that the chain will roll out the vegan "chicken" at all its outlets any time soon -- and the separate fryers and processing to avoid cross-contamination with the real thing will likely mean a limited permanent rollout when it does happen -- it's hard to see this as anything but a roaring success.
Surely it's only a matter of time before Beyond Bacon make its way into your breakfast McMuffin.
Caitlin is Mashable's Australian Editor. She has written for The Guardian, Junkee, and any number of plucky little music and culture publications that were run on the smell of an oily rag and have since been flushed off the Internet like a dead goldfish by their new owners. She also worked at Choice, Australia's consumer advocacy non-profit and magazine, and as such has surprisingly strong opinions about whitegoods. She enjoys big dumb action movies, big clever action movies, cult Canadian comedies set in small towns, Carly Rae Jepsen, The Replacements, smoky mezcal, revenge bedtime procrastination, and being left the hell alone when she's reading.
