How the 'L.A. Times' poll was the only one to predict a Trump win

What did everyone else miss?
 By 
Marissa Wenzke
 on 
How the 'L.A. Times' poll was the only one to predict a Trump win
It was the presidency almost no one saw coming. Credit: justin sullivan/ Getty Images

A Donald Trump presidency has arrived a possibility almost no major pollster saw coming. Except the Los Angeles Times.

The USC Dornsife/L.A. Times Daybreak poll predicted what pretty much everyone else saw as a distant and unlikely reality. Leading into Election Day, the poll was predicting a Trump win.

SEE ALSO: Nearly half of Americans didn't vote — not even for Harambe


You May Also Like

That made it a lone wolf, as most other pollsters predicted a Hillary Clinton win. A week before the election, Trump's lead was already solid in the L.A. Times poll.

And his lead didn't waver much in the following days, as the poll continued to forecast a Trump presidency.

So what about all the other outlets, from CNN to the New York Times? What did they miss that the L.A. Times didn't?

To put it simply: a collection of data that most other polls never looked at, according to an expert.

The USC/LAT poll measured a voter's faith in a candidate on a 1-100 scale, something not seen in most other polls giving limited choices. A day ahead of Trump's victory, Dan Schnur wrote a Times op-ed that explained this crucial difference.

"Whereas most polls simply ask voters to choose between alternatives," Schnur wrote, "the Daybreak poll attempts to determine the intensity of voter preferences by asking how committed a respondent is to his or her candidate (on a scale of 1 to 100)."

Measuring the actual level of commitment voters have is essential, according to Schnur.

"Few voters shift their support on an absolute basis from total and complete certainty for one candidate to equally unequivocal certainty for the other," he wrote, adding that most voters change their minds gradually.

This is why it's important to gauge voters' opinions over time, rather than using the "traditional all-or-nothing surveys" that exist in many polls, Schnur said.

People have explained away how everyone could've been so wrong about Trump's victory with other reasons, too. Some pollsters have suggested demographics were relied on too much in predicting election results, while others said the key voting bloc of working class white voters wasn't polled enough.

Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

And some said it was just denial, from major media and others who just couldn't fathom Trump winning.

“Most of the press and folks in DC were science deniers when it came to this election,” Curt Anderson, a pro-Trump super PAC adviser, told Politico. “Even in the face of polls that showed it very close, they all said that Trump had almost no chance. It was because they couldn’t imagine it happening ... they are in a bubble, and that bubble has just been burst." Interestingly, the editorial Schnur wrote ahead of the election called out the backlash the Daybreak poll received from a wide swath of politicos. With the poll predicting a Trump win, Schnur said analysts grew critical of it, something he said reflected personal political views rather than objective analysis.

"The most appropriate response to the Daybreak poll should not be to dismiss it because it reveals something unfamiliar and potentially disagreeable, but rather to study it and learn from it so the science of public opinion research can move forward," Schnur wrote.

Mashable Image
Marissa Wenzke

Marissa is a real-time news intern at the LA office. She has a bachelor's degree in political science from UC Santa Barbara and a master's degree in journalism from Columbia University. She's a free spirit.

Mashable Potato

Recommended For You
'The Daily Show' reacts to Trump's name appearing 'more than a million times' in the Epstein files
Jordan Klepper hosts "The Daily Show" beside an image of Donald and Melania Trump, Jeffrey Epstein, and Ghislaine Maxwell.



Stephen Colbert mocks Trump's weird Valentine's Day email
Stephen Colbert presents The Late Show.

Trump celebrated the men's hockey gold. The women were the punchline.
Gold medalist Hilary Knight #21 of Team United States celebrates after the medal ceremony for Women's Ice Hockey after the Women's Gold Medal match between the United States and Canada

Trending on Mashable
NYT Connections hints today: Clues, answers for April 3, 2026
Connections game on a smartphone

Wordle today: Answer, hints for April 3, 2026
Wordle game on a smartphone

What's new to streaming this week? (April 3, 2026)
A composite of images from film and TV streaming this week.


Google launches Gemma 4, a new open-source model: How to try it
Google Gemma
The biggest stories of the day delivered to your inbox.
These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up. See you at your inbox!