This totally redesigned condom just raised $1 million
Condoms haven't gotten a meaningful upgrade in decades. So what might one be worth?
According to Indiegogo backers, it's $1 million.
Future condom-owners donated that much to the Swedish intimacy company LELO, which promises to produce LELO Hex, a condom completely redesigned for both effectiveness and pleasure.
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"LELO Hex comes as a giant leap forward in the fight for great, safe sex – with a structurally different design, that means you can see and feel the difference," the company says.
The LELO Hex condom is made of interlocking latex hexagons — one of the strongest, most durable shapes. When Mashable got one of the sample condoms in June, we couldn't break it, even with a needle.
That structure is what is so innovative about the condom itself, LELO says. The company has been working on the design for seven years.
The $1 million in contributions to LELO's Indiegogo campaign and orders through its website came from 30,000 backers ordering 600,000 condoms. Of those backers, 73 percent were male — perhaps unsurprisingly, since LELO has advertised Hex's enhancement of male pleasure.
A 36-pack of condoms ordered through the Indiegogo campaign cost $35.
LELO was founded in 2003 and already sells sex toys and accessories, so the campaign was just for a new product, not a new company. The LELO Hex condoms start shipping to customers Friday.
And in case you were wondering, if every condom LELO sold were used, they would contain 586 gallons of ejaculate. So enjoy that image.
Emma Hinchliffe is a business reporter at Mashable. Before joining Mashable, she covered business and metro news at the Houston Chronicle.
