Messaging app Line introduces new character to its cute family

Choco is the little sister of Brown.
 By 
Alicia Tan
 on 
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

There's a new addition to the Line Friends family, and she's none other than Brown's little sister, Choco.

The Japanese messaging app announced Monday that the female bear will join her brother and his BFFs Cony, Moon, Sally, James, Leonard, Jessica, Boss and Edward, as their popularity continue to increase around the globe.


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Since Line first launched the Line Friends characters back in 2011, they have since gone on to appear on the brand's official merchandise, theme parks and other initiatives.

Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

Their success has also seen several crossover collaborations with cosmetic brands as well as popular retailers such as Uniqlo.

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Original image has been replaced. Credit: Mashable

Line is set so celebrate its fifth anniversary in June. The introduction of Choco is part of the company's celebratory plans.

Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

According to Line, Choco is a fashionista who is constantly on the hunt for the hottest new trends.

Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

The official Line Choco sticker set is available for a free download on the Line app's Sticker Shop until May 4.

Find out more about Choco at linefriends.com/choco and follow her stylish updates on her Instagram account @choco.linefriends.

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Topics Social Media

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Alicia Tan

Alicia Tan was an Asia Deputy Editor at Mashable. She has over 11 years of experience in journalism, magazine production and content publishing; specialising in women's lifestyle, fashion and beauty. When she's not writing, she's obsessing over Totoro, Ryan Gosling and online shopping.

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