Microsoft wants you to upgrade to Windows 11 or buy a new computer

If you're still running Windows 10 on your PC, you're probably quite used to Microsoft's reminders that you can upgrade to Windows 11 for free by now. For a multitude of reasons, Windows 10 remains the most popular operating system even though Windows 11 was released in 2021.

However, time is ticking for those holding on to Windows 10. A few months ago, Microsoft announced that free security and performance updates for Windows 10 will be coming to an end in October 2025. While you'll still be able to use Windows 10, you'll have to pay for updates and support. 

For most PC users, this will likely be the biggest reason to finally give in and upgrade to Windows 11.

But, wait! Adopting Windows 11 might not be the end of upgrading for you. In fact, Microsoft may want you to even purchase a whole new computer.

Microsoft's Windows 11 watermark warning

Multiple outlets have recently noticed that upgrading to Windows 11 on older, unsupported hardware has resulted in a watermark displaying on the user's desktop notifying them of the situation.

According to Microsoft's support page, "when Windows 11 is installed on a device that doesn't meet the minimum system requirements, a watermark is added to the Windows 11 desktop."

Microsoft has also added a disclaimer to its support page that reads:

This PC doesn't meet the minimum system requirements for running Windows 11 - these requirements help ensure a more reliable and higher quality experience. Installing Windows 11 on this PC is not recommended and may result in compatibility issues. If you proceed with installing Windows 11, your PC will no longer be supported and won't be entitled to receive updates. Damages to your PC due to lack of compatibility aren't covered under the manufacturer warranty. By selecting Accept, you are acknowledging that you read and understand this statement.

Microsoft also provides users with a guide on reverting back to Windows 10 if your PC doesn't meet those minimum requirements. However, with the recently announced sunsetting of free support for Windows 10, this doesn't seem like such a good long-term option anymore.

So, in a little less than a year from now, PC owners with older computers will be left with a choice: Buy a new computer and upgrade to Windows 11 or keep your old computer and stick with an unsupported operating system – unless of course you decide to pay for Windows 10 support. Basically, there's no free upgrade to Windows 11 for older PC users. You'll likely have to pay up one way or another.

Microsoft has yet to announce any pricing model for those who'd like to hold on to Windows 10.