AMC once again accepting MoviePass, the best thing, at all locations

After temporarily suspending MoviePass at 10 major theaters around the country, AMC is will once again accept the subscription service at all locations, Entertainment Weekly reports.

“We think it’s a great move for both parties as well as the MoviePass consumers,” MoviePass C.E.O. Mitch Lowe told Mashable via email.

After MoviePass dropped its monthly fee from $50 to $9.95 for unlimited movies in theaters, AMC was quick to distance itself from the company (now owned in majority by Helios and Matheson Analytics), saying that the MoviePass business model was "not one AMC can embrace."

Among the AMC locations that temporarily didn't accept MoviePass were high-traffic theaters in New York, Los Angeles, Chicago, and more. MoviePass did not issue a press release regarding the update, but viewers will now see these theaters in the app.

Original image has been replaced. Credit: Mashable

On Thursday morning, MoviePass also shared that it had acquired the entertainment service Moviefone as part of its ongoing mission to learn about consumers and market movies and subscriptions accordingly.

"This natural alignment between MoviePass and Moviefone will help us grow our subscriber base significantly and expand our marketing and advertising platform for our studio and brand partners," said Mitch Lowe, CEO of MoviePass. "Moviefone has been a go-to resource for entertainment enthusiasts for years, and we're excited to bolster its presence and bring this iconic platform into the entertainment ecosystem of the future."

Moviefone has been around about as long as the internet (since 1989) and provides movie tickets, showtimes, and trailers, as well as behind-the-scenes interviews, news, and other coverage.

"HMNY's vision is to have MoviePass support the entire movie theater industry ecosystem-- from distribution to exhibition and now, content," added HMNY's Chairman and CEO, Ted Farnsworth.