Jemele Hill supporters take up the #NaziBucketChallenge

A hashtag of solidarity
 By 
Marcus Gilmer
 on 
Jemele Hill supporters take up the #NaziBucketChallenge
Jemele Hill's comments about Donald Trump have now spawned a hashtag movement. Credit: Getty Images for Advertising Week New York

As the fervor over anti-Trump comments made by ESPN's Jemele Hill continuing to grow, her supporters are taking to social media armed with an incendiary hashtag to show solidarity.

Borrowing from the charitable "Ice Bucket Challenge" meme of a few years back, Hill's supporters are standing by her Trump tweets by using the hashtag "#NaziBucketChallenge."

Of course, this being the Internet in 2017, those who disagreed with Hill's comments, many of them Trump supporters, tried to hijack the hashtag because Twitter isn't already enough of an echo chamber.

So what did Hill say Monday night that caused all this ruckus? She called Trump a white supremacist and "the most ignorant, offensive president of my lifetime."

The backlash was immediate as Hill faced a barrage of abuse online. Then the White House got involved when Press Secretary Sarah Huckabee Sanders made a ridiculous statement about Hill's comments and, even more galling, called on ESPN to fire her.

And, on Friday, our Tweeter-in-Chief finally got around to addressing the situation with a shot at ESPN where he thinks it counts (their ratings) though he didn't mention Hill by name.

Meanwhile, ESPN was farting their way through a very clumsy response, forcing Hill to apologize and reportedly trying to pull her from the air after Sanders' comments (and then later denying that).

And, so, the controversy that has dragged ESPN kicking and screaming into the center of our political division looks to spin off into a second week which will surely lead us to a calm, peaceful resolution over an employer's reach and freedom of speech.

Right?

Mashable Image
Marcus Gilmer

Marcus Gilmer is Mashable's Assistant Real-Times News Editor on the West Coast, reporting on breaking news from his location in San Francisco. An Alabama native, Marcus earned his BA from Birmingham-Southern College and his MFA in Communications from the University of New Orleans. Marcus has previously worked for Chicagoist, The A.V. Club, the Chicago Sun-Times and the San Francisco Chronicle.

Mashable Potato

Recommended For You
The 'Silent Hill 2' remake is now at its lowest-ever price on Amazon — save over $20
The PS5 version of the Silent Hill 2 remake on a red, purple, and blue background

Everything we know about Keanu Reeves and Jonah Hill's 'Outcome'
Keanu Reeves in "Outcome."

Wait, that's Jonah Hill? The 'Outcome' makeover turns the actor unrecognizable
SANTA MONICA, CALIFORNIA - FEBRUARY 03: (L-R) Keanu Reeves, Jonah Hill, Cameron Diaz and Matt Bomer attend Apple TV Press Day at Barker Hangar on February 03, 2026 in Santa Monica, California.

Stephen Colbert mocks Trump's weird Valentine's Day email
Stephen Colbert presents The Late Show.

The best gaming deals in the Amazon Big Spring Sale: Shop PS5, Xbox, and Nintendo Switch
The ASUS ROG Xbox Ally, NBA 2K26,  Metal Gear Solid Delta: Snake Eater Tactical Edition, and Sonic X Shadow Generations on a purple background

More in Tech
Amazon's sister site is having a one-day sale, and this Bissell TurboClean deal is too good to skip
A woman using the Bissell TurboClean Cordless Hard Floor Cleaner Mop and Lightweight Wet/Dry Vacuum.

The best smartwatch you've never heard of is on sale for less than $50
Nothing CMF Watch 3 Pro in light green with blue and green abstract background

Reddit r/all takes another step into the grave
Reddit logo on phone screen

Take back your screen from ads and trackers with this $16 tool
AdGuard Family Plan: Lifetime Subscription


Trending on Mashable
NYT Connections hints today: Clues, answers for April 3, 2026
Connections game on a smartphone

Wordle today: Answer, hints for April 3, 2026
Wordle game on a smartphone

Google launches Gemma 4, a new open-source model: How to try it
Google Gemma


NYT Strands hints, answers for April 3, 2026
A game being played on a smartphone.
The biggest stories of the day delivered to your inbox.
These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up. See you at your inbox!