'Nerve' lures 'Pokémon Go' players to the movies with 11 boosted PokéStops
LOS ANGELES -- The premise of the Lionsgate movie Nerve -- in which participants play a sort of geolocation-enabled truth-or-dare game -- really isn't that far down the road from Pokémon Go.
So ... this was probably inevitable.
Nerve is partnering with Atom Tickets to create "PokéStop boosts" outside movie theaters in 11 markets on Tuesday -- the same night the film, starring Emma Roberts and Dave Franco, starts showing in theaters nationwide.
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The studio and ticket-selling app will be deploying boatloads of lure modules -- beacons that are purchased within the game to attract Pokémon nearby -- from 4 p.m. to 7 p.m. (local time). Once there, players will find "brand ambassadors" from Nerve and Atom Tickets, who will be on hand to give away movie promo items and buy-one-get-one-free ticket codes via the Atom app.
#Brands have been finding all sorts of ways to leverage the Pokémon craze, but mostly on a local, one-off scale -- with businesses setting up PokéStops and lures to single locations.
Besides being the most thematically appropriate activation, Nerve marks the first time a movie has done something like this.
Speaking of, here they are -- catch 'em if you can:
Charlotte: Concord Mills Mall-AMC 24, Concord Mills, North Carolina Dallas-Ft. Worth: Stonebriar Centre-AMC Stonebriar 24, Frisco, Texas Houston: First Colony Mall- AMC First Colony 24, Sugar Land, Texas Kansas City: Independence Mall-Independence Commons 20, Independence, Missouri Miami: Sawgrass Mills-Regal Sawgrass Stadium 23, Sunrise, Florida Orlando: Waterford Lakes Town Center-Regal Waterford Lakes Stadium 20, Orlando, Florida Raleigh-Durham: The Streets at Southpoint-AMC Southpoint 17, Durham, North Carolina San Diego: Horton Plaza-UA Horton Plaza 8, San Diego, California Tampa-St. Pete: Regal Citrus Park Mall-Regal Citrus Stadium 20, Tampa, Florida Los Angeles: Regal LA Live Stadium 14, Los Angeles, California Orange County: Irvine Spectrum Center-Edwards Irvine Spectrum 21, Irvine, California
Topics Pokemon
Josh Dickey is Mashable's Entertainment Editor, leading Mashable's TV, music, gaming and sports reporters as well as writing movie features and reviews.Josh has been the Film Editor at Variety, Entertainment Editor at The Associated Press and Managing Editor at TheWrap.com.A finalist for the Los Angeles Press Club's Best Entertainment Feature in 2015 for "Everyone is Altered: The Secret Hollywood Procedure that Fooled Us for Years," Josh received his BA in Journalism from The University of Minnesota.In between screenings, he can be found skating longboards, shredding guitar and wandering the streets of his beloved downtown Los Angeles.
