Nikon's Z 6 and Z 7 mirrorless cameras are here to eat Sony's lunch

Watch out, Sony!
 By 
Raymond Wong
 on 
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Original image has been replaced. Credit: Mashable

After resisting for years, Nikon's finally launching its own full-frame mirrorless cameras, the Z 6 and Z 7, to compete with Sony's ever popular Alpha cameras.

The new Nikon Z cameras are a big step forward for the established camera company. Though its DSLRs will no doubt continue to be its bread and butter for years, as Sony has proven, mirrorless interchangeable lens cameras that are smaller, lighter and better for shooting video are the future.

One look at the pricing for the cameras and it's clear they're not for amateur photographers. The Z 6 (body-only) will cost $2,000 when it's released in November and the Z 7 (body-only) will cost $3,400 when it launches on Sept. 27. Nikon's also selling the two cameras with a 24-70mm lens for $2,600 (Z 6) and $4,000 (Z 7).

The Z 6 packs 24.5 megapixels and has an ISO 100-51200 range. Pony up for the Z 7 and you get an even more ridiculous 45.7 megapixels and ISO 64-25600.

If you're scratching your head at these specs, here's a dummy's translation: The cameras shoot really large, really high-resolution photos.

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Original image has been replaced. Credit: Mashable

Both cameras also record 4K-resolution video (3,180 x 2,160 resolution) at 30p, 25p, and 24p, making them pretty competitive with Sony's A7 series full-frame mirrorless cameras.

Picture and video quality are two reasons to consider the Nikon Z cameras. Another is performance. Both cameras are powered by Nikon's EXPEED 6 image-processing engine and can lock onto a crazy number of focus points: 273 for the Z 6 and 493 for the Z 7. Furthermore, the Z 6 is capable of shooting continuously with 12 fps and the Z 7 with 9 fps.

The cameras feature 5-axis in-body stabilization. One downside: They don't use SD cards, but XQD memory cards instead.

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Original image has been replaced. Credit: Mashable

Around back, both cameras have an electronic viewfinder with a high-res 3690k-dot OLED display inside as well as a 3.2-inch LCD touchscreen with 2100k-dot resolution that tilts.

Nikon's new cameras also have built-in Wi-Fi to easily transfer content to smartphones and tablets.

The specs look great, but can the Z 6 and Z 7 actually compete with Sony's established full-frame cameras? Hard to say until we get the cameras in our hands, but everything suggests they will.`

Topics Cameras

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Raymond Wong

Raymond Wong is Mashable's Senior Tech Correspondent. He reviews gadgets and tech toys and analyzes the tech industry. Raymond's also a bit of a camera geek, gamer, and fine chocolate lover. Before arriving at Mashable, he was the Deputy Editor of NBC Universal's tech publication DVICE. His writing has appeared on G4TV, BGR, Yahoo and Ubergizmo, to name a few. You can follow Raymond on Twitter @raywongy or Instagram @sourlemons.

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