OLED iPad Pro is reportedly in production. Here’s when it’s expected to launch.

Deeper blacks, vivid colors, and an M3 processor. Oh, also a potential $2,000 price tag. Nothing serious.
 By 
Chance Townsend
 on 
two apple ipad pros in desktop mode amidst a black background
Credit: Apple

The next-gen OLED iPad Pro may be here soon if new rumors are to be believed. According to Korean-based The Elec, the OLED iPad Pro is scheduled to go into mass production in March, with a release date of sometime in April.

Given what we know from Bloomberg's Mark Gurman and Apple analyst Ming-Chi Kuo, The Elec's report matches previously established timelines. Both Gurman and Kuo reported in 2023 to expect some form of announcement to be made of the OLED iPad around March 2024. Gurman even wrote in his newsletter, Power On, that we can also expect the iPad Air in two sizes for the first time.

The OLED iPad has generated some exceptional hype since rumors about the swanky tablet display propagated last year.


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It's a significant upgrade of the iPad Pro, which has been unfortunately left to the wayside by Apple's focus on the iPhone, Apple Watch, and Vision Pro. Soon though, the iPad will get the OLED upgrade that the iPhone and Apple Watch both received.

With the OLED upgrade, customers can expect superior display quality and potentially improved energy efficiency. However, that improved quality, and inclusion of Apple's powerful M3 processor, will come with a hefty price tag of around $1,500 to $2,000, according to a rumor reported on by MacRumors. The OLED displays are "three times the price of those used in iPhones" and may be part of the reason why the launch of the new redesign was delayed to the backend of Q1, according to Kuo.

Gurman expects this — as well as iOS 17.4 and the iPad Air — to be announced at a spring event in March.

We don't know Apple's ambitions, but according to speculation from Gurman and Kuo, the Cupertino-based tech giant wants to reignite sales of the iPad that haven't recovered since its peak during the pandemic.

Topics Apple iPad

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Chance Townsend
Assistant Editor, General Assignments

Chance Townsend is the General Assignments Editor at Mashable, covering tech, video games, dating apps, digital culture, and whatever else comes his way. He has a Master's in Journalism from the University of North Texas and is a proud orange cat father. His writing has also appeared in PC Mag and Mother Jones.

In his free time, he cooks, loves to sleep, and greatly enjoys Detroit sports. If you have any tips or want to talk shop about the Lions, you can reach out to him on Bluesky @offbrandchance.bsky.social or by email at [email protected].

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