CES 2023: Panasonic unveils cupholder-sized air purifier and Amazon Alexa for your car

From clean air to seamless voice assistance, Panasonic wants you to enjoy the ride.
 By 
Cecily Mauran
 on 
Panasonic nanoe X Portable Air Purifier
The humble cupholder has a new job. Credit: Panasonic

On Wednesday at CES 2023, Panasonic Automotive introduced a portable solution to keeping your car toxin-free and smelling good.

The size of a travel mug, the nanoe X Portable Air Purifier fits in a cupholder and tackles odor and harmful air pollutants. That includes that fried food smell from your favorite drive-through and allergens like pollen and pet dander, and helps inhibit viruses, bacteria, and mold. Panasonic's proprietary nanoe X technology produces tiny electrically-charged water particles containing an oxidizing agent that effectively breaks down substances in the air. In simple terms, it's really effective at cleaning the air and doesn't require a filter.

Whether it's a rideshare or just sharing a ride, the pandemic has made us all more aware of the risks of sharing air in enclosed spaces. While it can't make any specific claims about its efficacy against COVID-19, the air purifier has been shown to have an impact on viruses, said Andrew Poliak, CTO of Panasonic Automotive.


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As for outside pollutants, it can also reduce the smell of smoke from wildfires, said Poliak. The air purifier is certified by California Air Resource Board (CARB) as well as the Underwriters Laboratories (UL) and the Electrical Testing Laboratory (ETL) which have rigorous standards for air cleaners and electrical safety respectively. The air purifier is USB-powered and cleans a car in two hours at a low decibel level (36 dB).

Panasonic nanoe X Portable Air Purifier
Not to be mistaken for a travel mug. Credit: Panasonic

The nanoe X Portable Air Purifier already available in Japan, but today marks its launch in North America. Poliak says that consumers will able to buy it online, but the initial focus is potentially selling to fleets and rideshare companies. So someday soon, you might step into an Uber or Lyft and smell pure, clean air instead of cigarette smoke or a bad air freshener.

On Wednesday, Panasonic Automotive also announced a joint feature with Amazon and its voice assistant Alexa. Vehicles that have Panasonic's SkipGen infotainment system can choose to use either the Alexa operating system or activate Apple CarPlay.

Poliak didn't share specifics on when and where to expect the SkipGen/Alexa integration, but Panasonic builds SkipGen for most of the global automaker's devices, so you'll likely experience it in a new car soon.

UPDATE: Jan. 5, 2023, 11:06 a.m. EST This article has been updated to clarify that SkipGen gives drivers the option to use either Amazon's Alexa or Apple's Siri voice assistant.

Topics CES Cars

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Cecily Mauran
Tech Reporter

Cecily is a tech reporter at Mashable who covers AI, Apple, and emerging tech trends. Before getting her master's degree at Columbia Journalism School, she spent several years working with startups and social impact businesses for Unreasonable Group and B Lab. Before that, she co-founded a startup consulting business for emerging entrepreneurial hubs in South America, Europe, and Asia. You can find her on X at @cecily_mauran.

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