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The internet's divided on Nabisco's animal crackers box redesign

The internet remains divided.

Xavier Piedra

on August 21, 2018

The internet's divided on Nabisco's animal crackers box redesign

Freedom never tasted so good. Credit: Kirk Mckoy/Getty Images

The People for Ethical Treatment of Animals just freed five circus animals -- well...kind of.

The animals pictured on boxes of Barnum's Animals Crackers have been released from their cages after PETA pressured Nabisco to redesign the snack's box art.

According to a report from the Associated Press, PETA sent a letter to Nabisco's parent company Mondelēz International in 2016 criticizing the box art that it said glorified the use of circus animals.

"Given the egregious cruelty inherent in circuses that use animals and the public's swelling opposition to the exploitation of animals used for entertainment, we urge Nabisco to update its packaging in order to show animals who are free to roam in their natural habitats," PETA wrote in the letter, according to the AP.

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The company reportedly took what PETA said into consideration, and just recently made the change. The new boxes have started rolling out, and the animals are pictured cage-free and out in the wild. PETA Executive Vice President Tracy Reiman celebrated the change, telling the AP, "The new box for Barnum's Animals crackers perfectly reflects that our society no longer tolerates the caging and chaining of wild animals for circus shows."

While Nabisco reportedly didn't really fight the issue much, the new change has gotten mixed reactions from Twitter.

Some are here for the new box art, and praised PETA for its advocacy: