Beauty YouTubers are making their pets pick out their makeup in a delightful new challenge

YouTube's video recommendations are mostly a collection of the worst that the platform has to offer. It wasn't until a video titled "My cats pick my makeup" popped up that I finally felt seen.

It's true what they say, technology is advancing.

As a lover of both cats and makeup tutorials I was immediately drawn in. And after watching the video I discovered that there is an entire genre of beauty videos dedicated entirely to pets picking out their owners' makeup.

There's something truly entertaining about watching someone try to get their pets to play an active role in an exceptionally human activity. It's impossible not to enjoy watching an animal, who has no concept of what a primer or setting powder is, be forced to interact with them.

YouTube beauty vloggers are known for their outlandish viral challenges: applying makeup underwater, with a boiled egg, or even applying 100 layers of makeup at once. So, it's no surprise that they've now decided to add animals into the mix.

GlamByRoxy's Liraz Roxy started the trend six months ago, after she posted a video of her dog Juicy picking out her makeup.

Since then multiple beauty bloggers including Jenna Marbles have used their cats, dogs, and even a few ferrets to try the challenge.

How does it work?

The challenge is simple: whatever makeup your pet picks is the makeup you use.

Though you may be wondering how the pets select the makeup, considering they have no basic understanding of colors, contouring, or makeup in general.

Each vlogger tends to have a slightly different approach, but typically they will lay out of a variety of one specific type of product at a time, like foundation, or lipstick.

Then they'll see what product their pet interacts with or gravitates to the most and voilà! A product has been chosen.

Others opt to rub a little bit of catnip or lay out treats on their products to entice what would otherwise be some pretty uninterested pets.

This process is repeated until every product needed for a full face of makeup is selected.

Some vloggers will apply one product selected by their pets before having another product selected, while others choose to have their pets pick out all of their products in one fell swoop and then apply them.

The outcome

Like most makeup tutorials the looks executed in these videos are exceptional and unattainable by those of us who simply lack the artistic capabilities required to create them.

Though surprisingly, despite all of the products being chosen at random, the looks appear fairly normal. I have only seen a few videos where a pet has chosen a black lipstick, or an eyeshadow palette containing electric neon shades. Even then, the makeup is still annoyingly flawless and applied beautifully, which tends to make the dramatic pigments less jarring.

Another great thing is that you're essentially getting a makeup lesson no matter what and learning about products you might not have known about otherwise. If you're a shameless makeup junkie like me you will greatly appreciate this.

These videos are a winning combination of confused pets and pristine beauty. If you're a fan of either, you'll definitely want to while the hours away watching these.