Playboy releases first-ever sex toy line

The collection contains 34 toys and sexual wellness products.
 By 
Anna Iovine
 on 
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pink and black sex toys in front of an orange backdrop
The Playboy Pleasure line of sex toys features something for everyone. Credit: Playboy and Lovers

Iconic company Playboy is entering the sex toy arena with their new collection, Playboy Pleasure. The brand partnered with sex toy shop Lovers for this line of 34 toys and wellness products, ranging from rabbit vibrators to cock rings.

With that amount of options, there's something for everyone. The site divides the collection into four categories: vibrators, penis toys, butt toys, and essentials.

The first encompasses the vulva toys, like G-spot vibrators, dual (or rabbit) vibrators, and clit suckers. Penis toys include cock rings and strokers, while butt toys contain butt plugs (some with the very recognizable Playboy bunny logo on the base) and prostate massagers. Playboy also knows you need some lube and toy cleaner to go along with your new goodies, so those are available for purchase as well.


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playboy pleasure toys in front of blue/green backdrop
Prostate massagers from the Playboy Pleasure line. Credit: Playboy and Lovers

"Lovers is thrilled to partner with Playboy on their long-awaited, irreverent take on pleasure products, featuring imaginative innovation, a sleek and striking aesthetic, and inclusive features," Jen May, vice president of marketing for Lovers, said in a press release. "The Lovers mission is to inspire people to reach their greatest pleasure potential, which is well aligned with Playboy's vision of 'pleasure for all,' so we’re excited to celebrate the pursuit of pleasure, together. This wide array of envelope-pushing designs gives new meaning to freedom to play."

The toys range from $26 to $200, so there's something for every budget as well. Hop hop!

Topics Sex Toys

anna iovine, a white woman with curly chin-length brown hair, smiles at the camera
Anna Iovine
Associate Editor, Features

Anna Iovine is the associate editor of features at Mashable. Previously, as the sex and relationships reporter, she covered topics ranging from dating apps to pelvic pain. Before Mashable, Anna was a social editor at VICE and freelanced for publications such as Slate and the Columbia Journalism Review. Follow her on Bluesky.

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