Beto O'Rourke and Alexandria Ocasio-Cortez have mastered Instagram Stories

The future of politics is personal content.
 By 
Nicole Gallucci
 on 
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

In a world increasingly obsessed with social media, today's politicians have found a secret weapon: Instagram stories.

By documenting their daily activities using Instagram's Stories and Live features, rising political stars like Beto O'Rourke and Alexandria Ocasio-Cortez have given supporters a rare glimpse at some of the most humanizing moments in their lives.

For many, the stripped down, extremely casual content -- think cooking dinner at home or doing DIY projects with family -- serves as a refreshing change from polished speeches and the formality of campaign trails. And so far political Instagram seems to be a big hit.

Not a regular dad. A cool dad.

Fans of Beto O'Rourke know that throughout the course of his Senate campaign the man didn't shy away from social media. He frequently shared photos, videos, and messages on Twitter and often went live on Facebook — usually while driving or visiting Whataburger.

But since O'Rourke conceded the midterm election to Ted Cruz, his primary social media outlet has been Instagram. Since his midterm loss, O'Rourke has eaten chips and guac in the car while driving, made homemade slime with his daughter, gone on a hike with his family, and even cooked a flank steak marinated in soy, lime, ginger, and freaking garlic.

I know all of this deeply personal information not because I have Twitter notifications turned on for him (which I do), but because he openly shared it with his 550,000 followers, in real time, on Instagram. We are not worthy.

At the end of the day, Beto's just a regular guy with a family who loves food and isn't going to let his loss keep him from living his life. And that's what makes his carefree IG Stories such an absolute mood.

Beto's content is so relatable that often people have no choice but to screenshot his posts and literally write "MOOD." And while everyone is, of course, entitled to privacy — especially following a public election loss — the fact that Beto's opening up to his followers and sharing bits of his family's life means a lot.

Remember after the 2016 election when people would rejoice when Hillary Clinton was spotted hiking in the woods or browsing a bookstore? People liked knowing she was surviving, thriving, and living her damn life. And though there are many parts of his day he doesn't show, Beto gives a similar sense of reassurance with his Instagram stories.

AOC is keepin' it real, too

Though Beto definitely has the "cool dad politician" gap filled, Alexandria Ocasio-Cortez — the 29-year-old who just became the youngest woman elected to Congress — is making the most of Instagram's Story features, too.

In the days since midterms, she's used the social media platform to chat politics with her 507,000 followers while cooking up Instant Pot mac and cheese on a Friday night, publicly listen to Janelle Monáe, and give the world a glimpse of what it's like to do all that post-campaign laundry that builds up.

And Ocasio-Cortez doesn't seem to be stopping her livestreams any time soon. In fact, she recently announced on Twitter that she's going to hold regular "Instagram Live Cook + Q&A" sessions, during which she prepares food while answering questions from around the world. Could anyone be cooler?

Keep the Insta content coming

Instagram Stories debuted back in the summer of 2016 — with the Instagram Live feature coming out in November of that year. But since the app started developing new interactive features like GIFs and polls, more and more people are choosing it as the place to post their real time updates.

By June 2018, Instagram Stories reportedly had 400 million daily users — twice as many as Snapchat — so if there's ever been a time for politicians to hop on the bandwagon, now seems like a pretty good one.

America's youth voted at historic rates in the 2018 midterms, and while many factors contributed to the rise in young people at the polls, an appealing presence on Instagram certainly doesn't hurt when it comes to encouraging people to cast a ballot.

As Beto and Alexandria have shown us, it is possible for politicians to be extremely charming and relatable on Instagram. So if this is the future of politics, count us in.

Mashable Image
Nicole Gallucci

Nicole is a Senior Editor at Mashable. She primarily covers entertainment and digital culture trends, and in her free time she can be found watching TV, sending voice notes, or going viral on Twitter for admiring knitwear. You can follow her on Twitter @nicolemichele5.

Mashable Potato

Recommended For You
Bad Bunny's 'Ocasio 64' jersey meaning explained
Bad Bunny performs at the Super Bowl


Watching HBO's 'Neighbors' is like seeing Reddit's wildest AITA stories come to life
Josh Alpshaw in "Neighbors."


The top 10 most-followed Instagram accounts
Instagram logo

More in Life
California just launched the country's largest public broadband network
Newsom stands behind a teen on a computer. A group of people cheer and clap behind them.

The Shark FlexStyle is our favorite Dyson Airwrap dupe, and it's $160 off at Amazon right now
The Shark FlexStyle Air Styling & Drying System against a colorful background.

Amazon's sister site is having a one-day sale, and this Bissell TurboClean deal is too good to skip
A woman using the Bissell TurboClean Cordless Hard Floor Cleaner Mop and Lightweight Wet/Dry Vacuum.

The best smartwatch you've never heard of is on sale for less than $50
Nothing CMF Watch 3 Pro in light green with blue and green abstract background

Reddit r/all takes another step into the grave
Reddit logo on phone screen

Trending on Mashable
NYT Connections hints today: Clues, answers for April 3, 2026
Connections game on a smartphone

Wordle today: Answer, hints for April 3, 2026
Wordle game on a smartphone


NYT Strands hints, answers for April 3, 2026
A game being played on a smartphone.

What's new to streaming this week? (April 3, 2026)
A composite of images from film and TV streaming this week.
The biggest stories of the day delivered to your inbox.
These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up. See you at your inbox!