What is Prime Big Deal Days? Everything to know about day 2 deals live now
Prime Big Deal Days is finally here!
While Amazon's flagship Prime Day event falls in July, the company kicks off the holiday shopping season in October. Prime Big Deal Days, better known as October Prime Day, is Amazon's fall shopping event that brings millions of deals. It falls a month before Black Friday, and gives Prime members a head start on holiday shopping.
But just because it's not technically the flagship Prime Day doesn't mean the deals aren't good. In fact, some products are getting bigger discounts than we saw in July.
Mashable's shopping reporters have been covering Amazon's Prime Day since 2018, and October Prime Day is a little different. In July, Amazon extended its flagship members-only sale from two days to four, but its October event is just 48 hours.
If you've shopped Prime Day but are new to Prime Big Deal Days, here's everything you need to know about the sale event — plus all the deals you can shop right now.
What is Prime Big Deal Days?
Prime Big Deal Days is Amazon's annual fall event that began in 2022. It's similar to Amazon's July Prime Day and is open to paid and trial members of Amazon's Prime subscription service.
The 2022 version was called "Prime Early Access Sale," and it was renamed to "Prime Big Deal Days" in 2023. The name has stuck, but colloquially, you'll often hear it referred to as October Prime Day.
Whenever Amazon launches a sale, the entire internet follows suit. Target has already announced its Circle Week will run at the same time, and we expect similar sales from Walmart, Best Buy, and The Home Depot.
When is Prime Big Deal Days 2025?
Prime Big Deal Days runs from Tuesday, Oct. 7 to Wednesday, Oct. 8, bringing deals from major brands like Lego and KitchenAid. Amazon's October Prime Day is only running for two days compared to July's four days.
Last year's Prime Big Deal Days fell at a similar time last year, spanning from Oct. 8-9.
What's on sale during Prime Big Deal Days?
Throughout the event, Amazon will be dropping Today's Big Deals at 12 a.m., 8 a.m., and 1 p.m. PT (3 a.m., 11 a.m., and 4 p.m. ET) from major brands including Away and LG.
Amazon just did its first drop of Today's Big Deals at 11 a.m. ET, which includes major tech savings of over $400. Here are the highlights of Today's Big Deals first drop, plus all the deals across categories from entertainment to tech.
Today's Big Deals 3 a.m. ET drop:
$429 Save $130
Prime services deals
Prime members can select one free item from a selection of fresh groceries with their same-day delivery order in eligible locations.
Prime members can get a $150 Amazon gift card when approved for Prime Visa or a $100 Amazon gift card when approved for a Prime Store Card.
Prime members can use their free Grubhub+ membership to get $10 off orders of $20 or more during Prime Big Deal Days.
Prime for Young Adult members start shopping Prime Big Deal Days 48 hours early on items from T3 and Octobuddy.
Book, video, and music deals
Save up to 65% off bestselling print titles
Earn triple points on all Kindle books purchased during Prime Big Deal Days
New and popular movie and TV deals up to 50% off
Prime members who have not tried Amazon Music Unlimited can get four months free, and current Amazon Music Unlimited Individual customers can upgrade to a Family Plan at no extra cost for two months.
Device and tech deals
Save up to 65% on select popular electronics from Anker, like power banks and portable chargers
Save up to 50% on select Luna Controller and Fire TV bundles
Save up to 50% on select Amazon devices, including the Amazon Smart Plug and Echo Frames; and up to 45% on Amazon device bundle,s including the all-new Kindle Colorsoft Kids Essentials and Kindle Colorsoft Essentials bundles, Echo Show 5 Kids with Echo Glow, and the Ring Battery Doorbell Plus bundles
Save up to 45% on select Bose headphones and speakers
Save up to 40% on select TVs and monitors from LG and Hisense
Save more than 40% on the Amazon Luna controller
Home and pet deals
Save up to 50% on select travel gear from Samsonite
Save up to 45% on select BISSELL and iRobot vacuums and mops
Save up to 40% on select kitchen appliances from KitchenAid and Vitamix
Save up to 30% on select pet products from Blue Buffalo, Pet Honesty, and Zesty Paws
Save up to 30% on select furniture, home, and décor styles from Ashley Furniture, Yankee Candle, WoodWick, and Eddie Bauer
Save up to 30% on select grocery essentials from Pepsi, Frito-Lay, and Dixie; and up to 20% on select products from Celsius and Liquid Death
Save up to 30% on select home products from Dyson
Save up to 25% on select personal care and grooming items from Gillette, Braun, Dove, and Crest, and household essentials from Dawn and Lysol
Save up to 20% on select holiday items from National Tree Company, Fraser Hill Farm, and NEST New York
Toys and sports deals
Save up to 40% on select toys from Fisher-Price, Ms. Rachel, Crayola, Play-Doh, NERF, and Tonies
Save up to 30% on select toys and building sets from Lego, Magna-Tiles, and PicassoTiles
Save up to 40% on select Disney, Star Wars, and Wicked toys, apparel, and home goods
Can you shop on Prime Big Deal Days without being a Prime member?
You have to be a Prime member in order to shop any of Amazon's Prime Day events, including Prime Big Deal Days. But if you don't want to commit to a monthly or annual paid subscription, you can still participate by scheduling a free 30-day trial of Prime around the sale. (If you're a student or between the ages of 18 to 24, that free trial is six months long.) Just remember to cancel your membership as soon as Prime Day is over to avoid getting charged.
Is Prime Big Deal Days a scam?
We've been seeing this question pop up a lot lately, and it surprised us. No, Prime Big Deal Days is not a scam.
While some of Amazon's sales (cough, Big Spring Sale, cough) have been a bit lackluster in recent years, but Amazon's October Prime Day is a legitimate opportunity to save. This event promises to bring major savings on big-name brands like Bose, Beats, Lego, and more. For book-lovers, there will be bestselling titles up to 65% off.
And because we're professional deal hunters, we don't just take Amazon's word for it. We cover deals all year long and use price trackers to check the historical pricing for popular products, and we only include deals in our shopping guides when they represent a genuine price drop. Yes, Amazon does try to pass off "deals" that don't really deserve the name occasionally. However, Prime Day really does include thousands of new and exciting (at least, to us) price drops. In particular, we're seeing incredible savings on wireless earbuds and cheap TVs this year, as just two examples.
Does Prime Day only happen once a year?
Just like how Prime Day is no longer one day, it also happens more than once a year. Amazon's flagship Prime Day takes place in early July, and in 2025, it spans four days.
And for the past three years, Amazon has hosted Prime Big Deal Days, an October event serving as a precursor to its Black Friday festivities. However, the summer iteration of Prime Day is still Amazon's marquee sale.
Will there be another Prime Day before Christmas?
In a word, no. However, it's not your last chance to shop a major sale from Amazon. October Prime Day is Amazon's kickoff sale to the Black Friday season, meaning the next big sale we'll see from the mega-retailer will be its Black Friday sale in November.
As of right now, Prime Day only happens twice a year, in July and October, though this October sale is technically dubbed "Prime Big Deal Days."
Frequently Asked Questions
In 2025, Amazon's October Prime Day will last two days, shorter than the July event's four day span.
Prime Day officially aka 11:59 p.m. PT on Wednesday, October 8, aka 2:59 a.m. ET on Thursday, October 9.
Haley Henschel is a Chicago-based Senior Shopping Reporter at Mashable who reviews and finds deals on popular tech, from laptops to gaming consoles and VPNs. She has years of experience covering shopping holidays and can tell you what’s actually worth buying on Black Friday and Amazon Prime Day. Her work has also explored the driving forces behind digital trends within the shopping sphere, from dupes to 12-foot skeletons.
Timothy Beck Werth is the Tech Editor at Mashable, where he leads coverage and assignments for the Tech and Shopping verticals. Tim has over 15 years of experience as a journalist and editor, and he has particular experience covering and testing consumer technology, smart home gadgets, and men’s grooming and style products. Previously, he was the Managing Editor and then Site Director of SPY.com, a men's product review and lifestyle website. As a writer for GQ, he covered everything from bull-riding competitions to the best Legos for adults, and he’s also contributed to publications such as The Daily Beast, Gear Patrol, and The Awl.
Tim studied print journalism at the University of Southern California. He currently splits his time between Brooklyn, NY and Charleston, SC. He's currently working on his second novel, a science-fiction book.
Boston-based Shopping Reporter, Samantha Mangino, covers all things tech at Mashable, rounding up the best products and deals. She’s covered commerce for three years, spending extensive time testing and reviewing all things home, including couches, steam irons, and washing machines. She thoroughly vets products and internet trends, finding out if those cozy gamer chairs are really as comfortable as TikTok claims.
