Run the Jewels say there's only one way to experience VR: really high

Oh, you've been experiencing VR sober?

According to Run the Jewels, you've been doing things very, very wrong.

The rap duo of El-P and Killer Mike would know. They've already dabbled in virtual reality (in their entrancing music video for "Crown") and released their own VR viewer as well. Now they're planning to launch their own VR platform, VRTJ, this spring. 

When we caught up with the pair at Coachella ahead of their Main Stage set -- the one where they were introduced by Bernie Sanders and joined onstage by Nas -- El-P told us the ideal setting in which to experience VR. 

"I like to smoke weed and sit in a spinning office chair," he said. Killer Mike chimed in, saying he, too, prefers it after a joint. 

When the VRTJ app launches this spring, it will include an Art the Jewels virtual art gallery and "a bunch of content" that's equally as trippy as "Crown." 

And unlike many viewers, RTJ's cardboard viewer is just $20. "We just wanted to give a cool and affordable and good-looking way to get people into that world." 

"We're going to be doing a lot of stuff in VR so we wanted to people to not have to make some big decision about whether or not they were ready to purchase giant goggles. So we just tried to make something beautiful that was functional in that realm." 

They'll also stream their Saturday set at Coachella weekend 2 in VR via YouTube's 360 livestream.

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