Why Saint Laurent abruptly deleted its entire Instagram history
Even luxury fashion brands throw shade.
Like a scorned girlfriend might remove every image of her cheating ex from Facebook, Saint Laurent just erased traces of its former creative director, Hedi Slimane, from its official Instagram account.
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After four years at the label's helm and months of exit rumors, Silmane left Saint Laurent earlier in April.
Perhaps the brand harbors resentment after Silmane sent a squad of funky '80s prom queens down the Paris runway in March. Many viewed the heavily themed collection as the designer's final "F you" or spiteful swan song.
After Saint Laurent announced Anthony Vaccarello as Silamane's replacement earlier this week, the brand wiped its official Instagram account completely clean, except for an image of its new leader.
It's clear the high end fashion house is ready for a new direction and would rather forget its most recent history.
Nothing like burning everything to the ground to start new again.
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Topics Instagram Social Media
Noelle Sciacca is a Fashion Reporter at Mashable. Noelle writes on the intersection of fashion and the media. A graduate of Liberty University with a degree in Business Marketing, Noelle previously worked for SELF Magazine and Lucky Magazine. At Mashable, her aim is to make the most innovative, entertaining, and empowering fashion content on the web.
