Big Bird flies into your stories with Sesame Street's first Snapchat filter

Follow that bird... to Snapchat.
 By 
Annie Colbert
 on 
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

Follow that bird... to Snapchat.

Big Bird celebrated his 6th birthday (for the 47th time) on March 20, and to mark the big day, Sesame Street has collaborated with Snapchat to create a lens fitting for a friendly eight-foot yellow bird. The lens will transform you into a more Muppet-y state with feathers, pink and blue eyeshadow and a felt beak, but be sure to sing your ABCs for full effect.

Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

The Big Bird lens marks Sesame Street's first official foray into the filters of Snapchat. (Although, you know Elmo would love the dog face lens.) Sesame Street reaches millions of fans across various social platforms, but the partnership with Snapchat needed the perfect moment to materialize. And what better moment than Big Bird blowing out six candles on a birdseed cake?


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Sesame Street also hopes to use the Big Bird Snapchat lens to raise awareness around its Yellow Feather Fund, which launched in 2016 and supplies educational materials to children in need both in the U.S. and around the world.

As for what Big Bird thinks about everyone on Snapchat celebrating his birthday, he says, "Well, I don’t need presents for my birthday. Instead, I want all of my friends to help me help kids around the world. Helping each other would be the best gift ever."

The Big Bird lens will be available on Snapchat from March 22-24.

So while we now know what us mere humans would look like as Big Bird, we also wondered what the rest of the Sesame Street gang might look like on Snapchat.

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Mandatory Credit: Photo by Joel Ryan/AP/REX/Shutterstock (6857294b) Elmo Elmo from Sesame Street visits the Olympic Park in Stratford in east London Britain Sesame Street Olympic Park Credit: Mashable composite:shutterstock/snapchat
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No Merchandising. Editorial Use Only. No Book Cover Usage Mandatory Credit: Photo by Moviestore/REX/Shutterstock (2599419j) Sesame Street - Oscar the Grouch Sesame Street - 1990s Credit: Mashable composite:shutterstock/snapchat
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GERMANY OUT Mandatory Credit: Photo by Georg Wendt/Epa/REX/Shutterstock (8228646a) Sesame Street Muppets Ernie and Bert Pose For Photographs During a Press Conference on the 40th Anniversary of the Sesame Street in Hamburg Germany 07 January 2013 on 08 January 1973 the Children's Television Series Sesame Street Premiered in Germany Germany Hamburg Germany Television - Jan 2013 Credit: Mashable composite:shutterstock/snapchat

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Topics Snapchat

Annie Colbert
Annie Colbert

Annie Colbert* is the Executive Editor at Mashable.

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