Shanghai postbox gets cute makeover in honour of K-pop star
A postbox situated along tourist hotspot Shanghai's Bund in China has shot to fame, thanks to Chinese pop star and ex-member of K-pop boyband EXO, Lu Han.
On April 8, Lu cheekily posted a picture of himself touching said postbox on his Weibo account, and set off a frenzy of fans rushing to the same spot to take a similar pic to his.
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For days, the queue for a pic with the inanimate object stretched for as long as 500 metres, reported Yibada.
However, when the crowd started to thin, China Post's Shanghai branch decided to milk the opportunity for more photo ops by installing a pair of yellow deer antlers on the postbox on Tuesday.
In Chinese, Lu's surname stands for deer. Coincidentally, the singer's birthday falls on April 20.
The following day, the postal service released a deer antler themed postcard to continue to promote its deer postbox.
As the post office predicted, the marketing stunt renewed people's interest in the newly pimped up postbox and its cute swag.
The general manager of the Shanghai Postal Innovation Development Department, Li Qing, told Beijing News that they saw the whole exercise as a way to get people interested and increase their appreciation for traditional letter culture.
Although, Chinese netizens have reacted positively to this publicity stunt, it seems that other Chinese authorities are not sharing the people's sentiments.
On Wednesday, after several government departments expressed their displeasure with Shanghai Post, the antlers were mysteriously yanked off.
With regards to the situation, Li said: "There is no violation by us installing those deer antler. It made the area unique, and isn't it good that we are injecting youth culture elements into our city?"
It is not clear who exactly is behind the disappearance of the deer antlers or whether Shanghai Post plans on reinstalling them.
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