Skullpanda's Sanrio collab just gave me my new emotional support bag charm
If we've learned anything, it's that 2025 has been about finding joy in the smallest things.
Bag charms are back. Plush pendants are everywhere. Our emotional support accessories are no longer subtle. Enter SKULLPANDA x Sanrio, POP MART's latest collaboration, which feels perfectly tuned to the moment.
Dropping Dec. 29 online and in stores, the collection features two plush pendants — SKULLPANDA x My Melody and SKULLPANDA x Kuromi — each designed to clip onto bags, keys, or belt loops, instantly turning everyday outfits into something personal and Hello Kitty-approved. They’re cute, collectible, and very main-character coded. And at $56.99 each, they're priced squarely in "treat yourself" territory.
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The Kuromi pendant is made for the sweet-but-unhinged crowd. With its black-and-pink palette, mischievous energy, and SKULLPANDA’s cool, sculptural expression, it captures the year’s obsession with contrast: soft textures, sharp attitude.
My Melody, meanwhile, leans fully into softness. Blush tones, delicate embroidery, and a calm, gentle expression make this charm feel like a portable comfort object — the kind you carry simply because it makes the day feel a little better.
At the center of it all is SKULLPANDA itself, POP MART's second-best–performing IP globally and a breakout favorite in the U.S. Its eerie-soft aesthetic and emotional depth have made it a go-to for collectors who want their cute things to come with meaning — and a hint of otherworldliness.
More than just a collaboration, SKULLPANDA x Sanrio taps into a larger 2025 shift: accessories are no longer just accessories. They’re mood boards in plush form. And honestly? We're obsessed.
Topics TikTok
Crystal Bell is the Culture Editor at Mashable. She oversees the site's coverage of the creator economy, digital spaces, and internet trends, focusing on how young people engage with others and themselves online. She is particularly interested in how social media platforms shape our online and offline identities.
She was formerly the entertainment director at MTV News, where she helped the brand expand its coverage of extremely online fan culture and K-pop across its platforms. You can find her work in Teen Vogue, PAPER, NYLON, ELLE, Glamour, NME, W, The FADER, and elsewhere on the internet.
She's exceptionally fluent in fandom and will gladly make you a K-pop playlist and/or provide anime recommendations upon request. Crystal lives in New York City with her two black cats, Howl and Sophie.
