Snapchat now has holiday geofilters so prepare for an onslaught
If a party doesn't have its own custom Snapchat filter, did it even happen?
Not according to Snapchat. The filter-friendly OGs launched a jolly new feature this Friday: holiday party filters, for all your celebratory needs.
Complete with winter-y borders, yule tide appropriate typography and of course, holiday Bitmojis in your likeness, the app's on-demand custom geofilter platform has gone into unapologetic, end of year overdrive.
Office holiday parties will never be the same again.
It works much the same way as any other custom geofilter on the app. Users willing to fork over cash for the feature can use all manner of borders, slogans and additional images to create their perfect geofilter.
Launching in Australia on Friday (as well as in U.K., U.S., Canada, Brazil, UAE and Saudi Arabia), the feature is another example of Snap Inc's desire to make more noise Down Under -- keeping the attention of its hyper-engaged local following, as well as offering local businesses a way to stay relevant over the holidays.
The new geofilters vary in pricing on the Snapchat On Demand website, according to the size of the filter's location and period of time it will be available for.
We can only imagine that the cringe-worthy brilliance of drunk office party shots will double, once a festive filter gets slapped over the top.
Go forth. Snap and be jolly.
Topics Snapchat Social Media
Jerico Mandybur is the editor of Mashable Australia. Previously, she worked as a digital editor at SBS, Oyster Mag, MTV and ASOS. Tweet her at @jerico_m.
