You may soon be able to buy more movie tickets on Snapchat
Snapchat may soon be your go-to destination for movie tickets.
The photo sharing app may be moving close to a more regular ticket buying experience, according to an executive at movie ticketing company Fandango.
Speaking Thursday to The New York Times, Fandango president Paul Yanover -- who was promoting a new integration with Facebook Messenger -- seemed to hint that his company was working with Snapchat to build out in-app ticket purchasing.
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Fandango is working on an "interface designed for Snapchat," according to The Times report.
A Fandango interface designed for Snapchat (again, allowing users to buy tickets without toggling between apps or leaving the platform) is on the way. “This is about Fandango appearing in these environments in an organic, natural way — the way people communicate with each other now, the way they actually discover, plan and buy,” Mr. Yanover said.
While light on specifics, the plan appears to be more far reaching than Fandango's previous collaboration with Snapchat. In May, 20th Century Fox ran an ad for X-Men: Apocalypse that allowed users to buy tickets for the movie via Fandango from the ad. But that effort was limited to just a few days.
When reached for comment, a Snapchat spokesperson declined to offer further information on future plans but noted the company had previously partnered with Fandango.
For Snapchat, a wider partnership would signal that it's ramping up its e-commerce ads, if not moving toward e-commerce itself. One board member has already said the app is moving toward its own shopping experience. Efforts like these will be key if Snapchat hopes to meet its aggressive revenue goals and -- eventually -- go public.
Topics Social Media
Karissa was Mashable's Senior Tech Reporter, and is based in San Francisco. She covers social media platforms, Silicon Valley, and the many ways technology is changing our lives. Her work has also appeared in Wired, Macworld, Popular Mechanics, and The Wirecutter. In her free time, she enjoys snowboarding and watching too many cat videos on Instagram. Follow her on Twitter @karissabe.