Snapchat is about to get shark-infested
Nowhere is safe from Shark Week. Not even Snapchat.
Discovery Communications announced a deal with Snap Inc., the app's parent company, on Thursday to develop shows for Snapchat's Discover platform. The entertainment company plans to bring its popular Shark Week and Mythbusters properties to the app.
The shows will be available only to Snapchat users in the United States and will debut in the coming months.
Beyond the new shows, Discovery also will work with Snap on ways to reel in new advertisers, such as creating related filters or lenses.
Terms of the deal were not disclosed.
"We’re thrilled to introduce our iconic Discovery content to the Snapchat community," said Paul Guyardo, Chief Commercial Officer, Discovery Communications. "There are few other platforms as dynamic and engaging, especially among younger audiences."
Snap Inc. has been upping its library of content for several months now.
Last year, the company struck a multi-year deal with NBCUniversal to develop and sell advertising packages, incorporating Snapchat’s expanded set of advertising products into its sponsorship, mobile and video offerings. The first short-form series to launch on the platform was The Voice on Snapchat. More recently, the platform introduced its first Saturday Night Live Story.
Snap Inc. and Disney ABC Television Group also partnered up to create original episodic shows for Snapchat Discover. Their programming deal kicked off with Watch Party: The Bachelor, a complement to ABC's popular franchise. Several additional shows from ABC Television Group will roll out on Snapchat in the coming months, as the platform continues to grow its original, scripted and unscripted shows on its Discover platform.
Topics Snapchat
Kerry Flynn is a business reporter for Mashable covering the tech industry. She previously reported on social media companies, mobile apps and startups for International Business Times. She has also written for The Huffington Post, Forbes and Money magazine. Kerry studied environmental science and economics at Harvard College, where she led The Harvard Crimson's metro news and design teams and played mellophone in the Band. When not listening to startup pitches, she runs half-marathons, plays with puppies and pretends to like craft beer.
