Snickers bars get cheaper the angrier the Internet gets in clever Aussie ad campaign
Start some rage on Twitter and you can score yourself a cheap Snickers bar.
In an ingenious Australian advertising campaign, when the Internet gets angry the price of Snickers will drop. Feed your rage, people.
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It works using a thing called the "Hungerithm," an algorithm by the Massachusetts Institute of Technology that monitors the online mood and then moves the price of Snickers accordingly. The cost of a Snickers bar can drop to 80 percent of the regular price, meaning you can have a bar in your hot hand for as little as 50 cents.
While you spew out vitriol on the interwebs, the algorithm will monitor social posts and can apparently even work out Aussie slang and sarcasm. It scans 100,000 social posts a week and updates the price 144 times daily.
Once anger is at a high point, use the Hungerithm website to get a unique barcode you can use at any Australian 7Eleven store. The more you use caps and scream at that anonymous troll on Twitter, the cheaper your afternoon pick-me-up will be. You'll never go hungry again.
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Jenni Ryall is Mashable's VP of Content Strategy. She spends her time launching cool, new things such as Mashable Deals and Mashable Reels. On the other days, she is developing strong partnerships with companies including Apple News, Flipboard, Snapchat, Facebook, Twitter and Reddit.
