Ordinary Vulcan couple looks for a home to settle down in new 'Star Trek' ads
The life of a Vulcan isn't all intergalactic adventures and heroic feats of intelligence.
A new set of ads for Quicken's Rocket Mortgage imagines a family of Spock's fellow Vulcans with a simpler domestic life, their race's characteristic emotionless logic applied to more mundane household chores -- like finding the right home mortgage.
In one, the pointy-eared couple coldly reason their way through everyday home life as their dog with a matching bowl-cut hairdo leaps through a sleek automated doggy door.
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"Perhaps it is time we acquire a larger dwelling," one says.
The idea, of course, is to portray the loan service as the most "logical" option out there.
The ads were the made through a partnership between Quicken and the upcoming film Star Trek Beyond.
It seems that Vulcan logic also makes for a very fulfilling relationship; the couple has apparently been married for "104 long and prosperous years."
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Patrick Kulp is a Business Reporter at Mashable. Patrick covers digital advertising, online retail and the future of work. A graduate of UC Santa Barbara with a degree in political science and economics, he previously worked at the Pacific Coast Business Times.
