May the brands be with you: Here are all the businesses celebrating 'Star Wars' day
A long time ago in a Twitterverse far, far away...
It is a period of Star Wars celebration. Major brands, striking from their Twitter accounts, have tried their best to pay tribute to a beloved movie franchise against the harsh judgment of the online public.
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Once a grassroots holiday, May the Fourth has grown into a full-blown phenomenon with the mega-hyped reboot of Star Wars last year.
In doing so, it has also attracted more and more attention of brands far and wide looking to connect their own products or names to the hugely popular films with punny tweets and advertising tributes.
We collected all of the brands commemorating the holiday this year and ranked them from the most impressive to the ones that are... not yet a Jedi.
We gave points for creative photoshopping, relevance (it's hard to go wrong with NASA or the International Space Station), obscure references and, of course, general cleverness.
1. Heathrow Airport
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2. ISS
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3. Domino's
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4. Pixar
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5. NASA
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6. Wikipedia
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7. CassiniSaturn
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8. Jameson
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9. Circuit of the Americas
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10. 7-up
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11. Red Bull
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12. Taco Bell
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13. Quizno's
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14. Giphy
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15. Chicago Fire
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16. Cookie Monster
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17. Miss Piggy
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18. Sherwin-Williams
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19. Cinnabon
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20. Google
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21. Nissan
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22. Amazon
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23. Avocados from Mexico
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24. Tivo
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25. Ryanair
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26. World of Warcraft
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27. Sonic the Hedgehog
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28. Angry Birds
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29. Keebler
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30. Subway
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31. LinkedIn
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32. Best Buy
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33. Virgin Media
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34. NE Patriots
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35. Toys'r'us
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36. LA Rams
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37. Chik-fil-A
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Topics Star Wars Advertising
Patrick Kulp is a Business Reporter at Mashable. Patrick covers digital advertising, online retail and the future of work. A graduate of UC Santa Barbara with a degree in political science and economics, he previously worked at the Pacific Coast Business Times.
