May the brands be with you: Here are all the businesses celebrating 'Star Wars' day

Here are the best and worst tweets from May the Fourth.
 By 
Patrick Kulp
 on 
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

A long time ago in a Twitterverse far, far away...

It is a period of Star Wars celebration. Major brands, striking from their Twitter accounts, have tried their best to pay tribute to a beloved movie franchise against the harsh judgment of the online public.


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Once a grassroots holiday, May the Fourth has grown into a full-blown phenomenon with the mega-hyped reboot of Star Wars last year. 

In doing so, it has also attracted more and more attention of brands far and wide looking to connect their own products or names to the hugely popular films with punny tweets and advertising tributes.

We collected all of the brands commemorating the holiday this year and ranked them from the most impressive to the ones that are... not yet a Jedi.

We gave points for creative photoshopping, relevance (it's hard to go wrong with NASA or the International Space Station), obscure references and, of course, general cleverness. 

1. Heathrow Airport

2. ISS

3. Domino's

4. Pixar

5. NASA

6. Wikipedia

7. CassiniSaturn

8. Jameson

9. Circuit of the Americas

10. 7-up


11. Red Bull

12. Taco Bell

13. Quizno's

14. Giphy

15. Chicago Fire

16. Cookie Monster

17. Miss Piggy

18. Sherwin-Williams

19. Cinnabon

20. Google

21. Nissan

22. Amazon

23. Avocados from Mexico

24. Tivo

25. Ryanair

26. World of Warcraft

27. Sonic the Hedgehog

28. Angry Birds

29. Keebler

30. Subway

31. LinkedIn

32. Best Buy

33. Virgin Media

34. NE Patriots

35. Toys'r'us

36. LA Rams

37. Chik-fil-A


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Patrick Kulp

Patrick Kulp is a Business Reporter at Mashable. Patrick covers digital advertising, online retail and the future of work. A graduate of UC Santa Barbara with a degree in political science and economics, he previously worked at the Pacific Coast Business Times.

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