Steph Curry lifted his social media blackout for the most adorable reason

Golden State Warriors star Steph Curry recently said he's temporarily logging off social media to focus on the NBA Playoffs. An assistant might post to one of his accounts here and there, but he's trying to eliminate distractions.

As the Warriors await their opponent in the Western Conference Finals, though, Curry showed up on social media in a big way -- and for an adorable reason.

"When you’re really trying to zone in and keep your focus, you don’t want to have any unnecessary distractions during this point of the season," Curry told ESPN last month of his online hiatus. "We have goals to accomplish, and you want to make sure you’re giving your all."

Yet there was Curry on Tuesday night, starring in an Instagram Live broadcast from his account. Was he breaking down the playoffs so far? Was he battling trolls?

Not at all. He was cooking dinner for his wife, Ayesha -- and even posing like Salt Bae.

Here's a look:

This was more than just a spontaneous family moment, though. The video was promoting Homemade, Ayesha's recently launched meal-kit company.

Pimping your wife's meal-kit service in the middle of the NBA Playoffs? Now that's a dedicated husband.

[H/T ForTheWin]