Japanese hair gel finds the perfect spokesperson: A 'Street Fighter' character

Who wouldn't want to look like that?
 By 
Kellen Beck
 on 
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

Street Fighter's Guile has the best hair in all of video games. It's only appropriate that he's become the poster child for a brand of hair gel in Japan.

Guile, with his golden, perfectly sculpted 'do, is the new spokesperson for J-Gel, a hair gel from the Japanese cosmetic company Yanagiya. Being a 400-year-old company, Yanagiya knows a perfect spokesperson when it sees it.

Yanagiya even posted an "interview" with the Street Fighter character, including a few behind-the-scenes photos from their very real photo shoot.

Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

The military-bred American muscleman said he was surprised that his uniquely styled hair stayed put, even when doing some of his more acrobatic signature moves.

Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

When asked about his commitment to his hairstyle, Guile said it's of the upmost importance.

"If my hairstyle is disturbed, I am conscious of correcting immediately," Guile said, according to a translation. "A disturbed hairstyle leads to disorder of the heart. It's not cool."

Guile really loves his hair, and now you can too.

Topics Gaming

Mashable Image
Kellen Beck

Kellen is a science reporter at Mashable, covering space, environmentalism, sustainability, and future tech. Previously, Kellen has covered entertainment, gaming, esports, and consumer tech at Mashable. Follow him on Twitter @Kellenbeck

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