Hundreds queued up overnight 2 days before Supreme x Louis Vuitton's launch
You aren't a true Supreme x LV fan until you've queued up overnight for it.
Hundreds of people in Singapore queued up overnight on Wednesday, just for a chance to buy a piece of the Supreme x Louis Vuitton collection, come Friday when it launches here.
Let's be clear -- fans weren't even queueing to get their hands on the merchandise, but on a raffle ticket that would grant them entry to Friday's launch.
Those in line were given a ballot number, auto-generated at random by staff on an iPad. Only those whose numbers fell between 1 and 350 would be eligible to claim a ticket.
That means some of the unlucky ones waiting all night may have come up empty-handed, all the same.
Muhammad Syahir Mohamad Tahir, who had been queueing since 6pm on a Wednesday, was the first in line -- but one of many who did not get a ticket.
According to news outlet The Straits Times, the 17-year-old's ballot number was well in the 600s and he "walked away disappointed."
Non-ticket holders will only be allowed to shop after all ticket holders have purchased their items -- if there's still anything left after, that is.
Naturally, those who had them flaunted them. Hard.
And as always, there was a black market opportunity that soon opened.
Some customers with ballot papers took to secondhand marketplace Carousell to cash out on the win.
On this post on Carousell, a seller offered to buy products from the collab for those online -- at a 50 percent mark-up.
The highly anticipated Supreme x Louis Vuitton collab made waves in the U.S. after initial news that the collection would "no longer be sold in any stores or online."
However, according to a later report from GQ, the collection was not cancelled, but would not be arriving by July 14, as previously indicated.
Supreme x LV pop-ups have already launched in several cities, including Sydney, Seoul and Tokyo. Supreme started off as a streetwear brand but later gained somewhat of a cult following after it was popularised by celebrities such as Kanye West and Tyler the Creator.
But if you can't get your hands on a Supreme x LV product, don't worry -- we hear some of these are still available on eBay:
Oh wait, maybe not.
Yvette is a Viral Content Reporter at Mashable Asia. She was previously reporting for BBC's Singapore bureau and Channel NewsAsia.
