Taylor Swift's newest Apple Music ad is today's dose of '00s nostalgia
What does Taylor Swift listen to when she's getting ready to go out?
Well, obviously she just pulls up the old "Apple Music>activities>getting ready to go out" playlist, then selects Jimmy Eat World's 2001 hit "The Middle."
Cue the music, the lip sync and the eventual mic drop.
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It's the second Apple Music ad from Swift, whose first appearance included a bit of a slip while getting hyped on the treadmill.
It will be interesting to see if Swift's ad does much to resurface the song it features. As Billboard noted, Swift previously played "The Middle" onstage in 2011.
Topics Apple Music Advertising
Jason Abbruzzese is a Business Reporter at Mashable. He covers the media and telecom industries with a particular focus on how the Internet is changing these markets and impacting consumers. Prior to working at Mashable, Jason served as Markets Reporter and Web Producer at the Financial Times. Jason holds a B.S. in Journalism from Boston University and an M.A. in International Affairs from Australian National University.
