The Rock wants to motivate you with his new bags
Dwayne "The Rock" Johnson is many things: WWE Superstar, actor, dog rescuer, overall do-gooder. Now, he can add motivational lifestyle brand entrepreneur to the list.
The 43-year old has partnered up with Under Armour to create his first motivational lifestyle brand called Project Rock, "designed to help people everywhere achieve their goals."
Among the first products to launch are two limited-edition bags by Under Armour, which are said to be durable enough for any occasion. One is a backpack, the other, a duffle. They range from $99-$124.99.
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According to Johnson's Instagram, the bags have been tested and designed for 18 months.
"Project Rock recognizes that we are all a work in progress, consistently trying to get better and working harder toward our goals," said Johnson. "Understanding the grit, grind, and sacrifice, I wanted to find a way where I can embark on a journey with others, to inspire them to constantly chase their greatness no matter the intensity."
Johnson had been touting the brand for more than a year, first posting about it in February of 2015.
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Project Rock will add more offerings later in the year in categories including: Technology, accessories and apparel. The joint partnership is between Johnson, WME/IMG, Under Armour and Droga5, a creative and strategic advertising agency.
To grab your own bags, head over to underarmour.com.
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David joined the Mashable team as its first fashion hire. He's written for the Wall Street Journal, Elle, GQ, Harper's Bazaar, Esquire, Details, Nylon, Refinery29, Fashionista, and covered the men's market at Women's Wear Daily. David has appeared on E!, Vh1, the Style network, and was a stylist at Capitol records.
