Tinder lets swipers around the world 'vote' in the US presidential election
LONDON -- As the world counts down to the presidential election with bated breath, Tinder has just rolled out a way for people outside the U.S. to get involved.
Tinder's "Swipe the Vote" feature allows users in over 15 countries to swipe on some of the election's most important topics to find out which candidate aligns with their views.
Issues include climate change, immigration, gun control and much more.
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How it works
When swiping on Tinder, a Swipe the Vote card should appear in place of a potential love interest. In order to participate, click on the card and swipe in the direction of the choice you agree with. You can also read up on the issues mentioned by tapping on the card before you decide which way to swipe.
Answers to the questions will then match the presidential candidate most similar to your personal viewpoints. But, before you get the results, you'll be asked who you'd choose as the next POTUS.
You'll then find out if your stances on key issues corresponds to the candidate you've been backing.
Where it works
The poll will be available to users in the U.S., UK, Argentina, Australia, Brazil, Canada, Chile, Colombia, France, Germany, India, Japan, Korea, Mexico, Russia and Spain.
People swiping the U.S. will be informed of the closest polling station to them so they can cast their IRL votes on 8 November.
Users can also find out more about the candidates they've matched with by clicking on their profiles.
What's the point of it all
The idea behind the feature is to help millennial voters learn about the issues in order to figure out who should get their vote.
"The voices and opinions of our users are more important than ever -- with this election marking the first time that nearly all millennials can vote," Sean Rad, founder and CEO of Tinder, said in a statement emailed to Mashable.
"We are excited to be doing our part to educate and mobilise our users, in partnership with Rock the Vote, while driving global conversation and awareness about this historic election," Rad continued.
This isn't the first time Tinder has got political about swiping. Ahead of the US primaries, Tinder rolled out the Swipe the Vote feature to help users learn more about the presidential candidates.
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Topics Apps & Software Tinder Politics
Rachel Thompson is the Features Editor at Mashable. Rachel's second non-fiction book The Love Fix: Reclaiming Intimacy in a Disconnected World is out now, published by Penguin Random House in Jan. 2025. The Love Fix explores why dating feels so hard right now, why we experience difficult emotions in the realm of love, and how we can change our dating culture for the better.
A leading sex and dating writer in the UK, Rachel has written for GQ, The Guardian, The Sunday Times Style, The Telegraph, Cosmopolitan, Glamour, Stylist, ELLE, The i Paper, Refinery29, and many more.
Rachel's first book Rough: How Violence Has Found Its Way Into the Bedroom And What We Can Do About It, a non-fiction investigation into sexual violence was published by Penguin Random House in 2021.
