This train carriage was transformed into an audiobook library and it's magical
This is one train journey we won't be complaining about.
Subway trains in Beijing have been transformed into libraries -- though you'll have a hard time checking out a hardcopy of your favourite novel.
The "library" is actually home to audio books. The carriage prominently features pictures of various Chinese novels, with the titles clearly listed on the cover of the books.
Though they aren't real books, you gotta admit, it's pretty stunning to look at.
Currently, only selected trains that run on Line 4 and Line 10 of Beijing's subways feature the audiobooks.
To listen to them, you'll just have to take out your phone and scan the QR code, which is also similarly plastered all over the train carriage. Once scanned, it brings you to an app where you're able to listen to the audio books for free.
Here's the page you get re-directed to:
The campaign starting running earlier this week and they've yet to announce when it'll be taken down, so if you're in Beijing, you might be in luck.
The whole initiative is actually part of a promotion for the app, which translates simply to "Get". And to no one's surprise, it's an audiobook app.
The aim of the ad is to promote a contest currently running on the app, which encourages users to listen to audiobooks for seven days in a row, after which they stand to win a 24K carat gold necklace, which to be honest, is kind of a strange prize for a book contest.
And the app company got so into the ad that they even hired a magician to perform in carriages.
It might not be a "real" library, but we'll definitely take it over our plain ol' subway carriage.
Yvette is a Viral Content Reporter at Mashable Asia. She was previously reporting for BBC's Singapore bureau and Channel NewsAsia.
