Here's how Twitter @mentions are changing

Soon, you'll never need to start a tweet with a period again.
 By 
Lance Ulanoff
 on 
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

Posts on Twitter -- tweets -- are about to undergo their most significant change in a decade. Most of the changes, like no longer counting photos and Twitter handles against your character count, are obviously awesome. However, one change has left the Twitter faithful a little confused: @mentions.

Pronounced "at mentions," @mentions is when you start a tweet with a Twitter handle, say "@WilliamShatner." Because Twitter assumes that tweets starting with a handle are replies to the owner of that handle, they're hidden by default in your followers' streams -- unless the follower follows both of you. Smart Twitter users have skirted this rule by starting such tweets with a period.


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".@WilliamShatner is starring in another Priceline commercial." (I usually got around this by adding a superlative before the Twitter handle: "The awesome @WilliamShatner is ...")

The new rules let you start a new tweet with a Twitter handle without the need to add a period. As long as the Tweet is new (launched from the Tweet button on any platform) and -- importantly -- not launched from the Reply button, this will work.

Replies will still be seen by those following the included (mentioned) parties. This is the same as it ever was.

The new rules let you start a new tweet with a Twitter handle without the need to add a period.

If you do reply to someone, but still want every single follower to see the reply, you'll also be able to retweet your own reply to all of your followers. This is another part of Twitter's other upcoming big changes: the ability to retweet your own tweets. Right now, that RT button is grayed out on your own tweets.

This change shouldn't change the percentage of tweets to people you do not follow in your timelines. If someone you follow tweets about someone you don't by putting their handle at the start of the tweet, you will see that, because you follow the Tweet originator. However, if someone simply replies to someone you don't follow, that reply will not show up in your feed.

For now, though, nothing is changing with Twitter. The tweet overhaul will have wide-reaching implications for Twitter users, partners and the company's back-end operations. As such, it'll take months to roll out.

To recap:

  • Start your tweets with "@'s!

  • Retweet your own replies!

  • Retweet yourself!

  • Never start a Tweet with a period again.

Have something to add to this story? Share it in the comments.


Topics X/Twitter

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Lance Ulanoff

Lance Ulanoff was Chief Correspondent and Editor-at-Large of Mashable. Lance acted as a senior member of the editing team, with a focus on defining internal and curated opinion content. He also helped develop staff-wide alternative story-telling skills and implementation of social media tools during live events. Prior to joining Mashable in September 2011 Lance Ulanoff served as Editor in Chief of PCMag.com and Senior Vice President of Content for the Ziff Davis, Inc. While there, he guided the brand to a 100% digital existence and oversaw content strategy for all of Ziff Davis’ Web sites. His long-running column on PCMag.com earned him a Bronze award from the ASBPE. Winmag.com, HomePC.com and PCMag.com were all been honored under Lance’s guidance.He makes frequent appearances on national, international, and local news programs including Fox News, the Today Show, Good Morning America, Kelly and Michael, CNBC, CNN and the BBC.He has also offered commentary on National Public Radio and been interviewed by newspapers and radio stations around the country. Lance has been an invited guest speaker at numerous technology conferences including SXSW, Think Mobile, CEA Line Shows, Digital Life, RoboBusiness, RoboNexus, Business Foresight and Digital Media Wire’s Games and Mobile Forum.

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