Twitter slightly changed NPR's "state-affiliated media" label

Strangely enough, the new label is actually less broad and thus potentially less accurate.
 By 
Alex Perry
 on 
Twitter logo on phone screen on top of notebook
Twitter continues to be weird about NPR. Credit: Nikolas Kokovlis/NurPhoto via Getty Images

Different isn't always better.

That's arguably the case with one of the latest developments on Elon Musk's Twitter. The official Twitter account for National Public Radio (or NPR) controversially got a "U.S. state-affiliated media" label on its profile last week, which was quietly changed to "government-funded media" over the weekend, per Gizmodo. The original label is typically attached to more overtly propagandistic pages.

NPR hasn't tweeted since the label originally showed up.


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NPR twitter profile
Different, but kind of the same. Credit: Screenshot: Twitter

The difference between the two is largely semantic. In fact, clicking on the label brings you to a page explaining what the previous label meant. According to Twitter, that label exists for "outlets where the state exercises control over editorial content through financial resources, direct or indirect political pressures, and/or control over production and distribution."

That definition is vague enough that it's impossible to say from the outside looking in whether or not it's 100 percent accurate as it pertains to NPR. Strangely enough, the new label is actually less broad and thus potentially less accurate. Direct government funding only accounts for about one percent of the outlet's annual budget, per NPR itself.

It's a strange, evolving situation, as is just about everything else involving Musk's ownership of Twitter.

journalist alex perry looking at a smartphone
Alex Perry
Tech Reporter

Alex Perry is a tech reporter at Mashable who primarily covers video games and consumer tech. Alex has spent most of the last decade reviewing games, smartphones, headphones, and laptops, and he doesn’t plan on stopping anytime soon. He is also a Pisces, a cat lover, and a Kansas City sports fan. Alex can be found on Bluesky at yelix.bsky.social.

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