Twitter 'X' renaming gathers the internet to warm itself around the garbage fire
Elon Musk rebranded Twitter as "X" and the internet reacted with jokes and befuddlement.
The long-promised change went live to start this week and it is...something else. Twitter or, erm....X, I guess...immediately began to do what it does. It made jokes reacting to the pointless change rebranding a super-well-known social media site that cost Musk $44 billion to purchase.
Folks especially zeroed-in on the relatively bland logo.
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UK streamer itvX noticed it looked pretty familiar.
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Others pointed out that the logo seemed like it was literally just an X in a certain font. In other words, the logo doesn't look like it was designed at all.
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It also seemed quite strange to people that the rebrand from Twitter to X was far from total. Users still, for instance, got presented with a "tweet" button and a search bar labeled "search Twitter."
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And despite being called X, the social media site still had all the issues that have plagued Musk's version of Twitter: ads were down and things seemed to change with no plan.
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And, the internet being the internet, there were lots of jokes about the sudden X rebrand.
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The X app is here, Twitter is no more. Except Twitter kind of still exists. So for the time being folks on the X app will tweet about Twitter being gone. Makes perfect sense for Elon Musk's version of Twitter...oops, I mean X.
Tim Marcin is an Associate Editor on the culture team at Mashable, where he mostly digs into the weird parts of the internet. You'll also see some coverage of memes, tech, sports, trends, and the occasional hot take. You can find him on Bluesky (sometimes), Instagram (infrequently), or eating Buffalo wings (as often as possible).
