Uber wants to be your everything, launches UberEats in Australia
Uber has taken its next step in total Australian domination. The company began offering its UberEats product to Melburnians on Tuesday.
The future of food has well and truly arrived and it is delicious.
In news sure to make Sydneysiders crave Souvlaki, food from Melbourne restaurants can now be ordered through the ridesharing company's UberEats app. This is only the third city in the world to get UberEats, which says something for the early adopter mentality of Australian consumers.
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The app launched Tuesday with 80 restaurants on its books, including Super Normal, Gazi, Pidapipo, Serotonin and Jimmy Grants. You can get a feast delivered to your desk or door between 11 a.m. to 10 p.m.
The company is even shouting you free delivery for a limited time and -- this one is a big game changer -- there is no minimum spend. This means you can get your crispy fried tofu from Hawker Boys for $8.50, plus $5 delivery (in regular times). This, my friends, makes it a somewhat affordable lunch option. Hurrah.
The food delivery market has taken off in recent months, with Uber to take on a barrage of savvy new competitors including Foodora and Deliveroo, which provide high-level home delivery for a premium price. The old players, such as Delivery Hero and Eat Now, are also crowding the market with cheaper options.
All of these platforms enforce either a minimum spend or a fee for not meeting a minimum spend. By all accounts, it looks like Uber has snuck into the crowded market with an interesting approach. Has Uber already disrupted the disrupted food market? So meta.
It will depend, of course, on the temperature of the food on arrival and whether it comes with the right amount of soy sauce. Watch this space.
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Topics Uber
Jenni Ryall is Mashable's VP of Content Strategy. She spends her time launching cool, new things such as Mashable Deals and Mashable Reels. On the other days, she is developing strong partnerships with companies including Apple News, Flipboard, Snapchat, Facebook, Twitter and Reddit.
