People think this makeup brand's tweet makes fun of something harmful
LONDON -- A tweet posted by Urban Decay has been heavily criticised on social media after people felt it referred to self-harm.
The makeup brand tweeted, "Ready for some Razor Sharp Swatches, UDers?" accompanied by an image of a model's wrist with colour swatches.
The tweet about the brand's Razor Sharp eyeliner -- which has since been deleted -- caused something of a Twitter storm, with many calling out the brand for its "bad taste".
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Many people felt that the image of a wrist showing swatches was the problem...
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Others conceded that the wrist is typically where people do makeup swatches, but the language used in the added a "risky" dimension.
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Responding to the criticism, Urban Decay defended the image of the inner arm swatches, stating that the reference to self-harm was unintentional.
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Topics Beauty LinkedIn Mental Health X/Twitter
Rachel Thompson is the Features Editor at Mashable. Rachel's second non-fiction book The Love Fix: Reclaiming Intimacy in a Disconnected World is out now, published by Penguin Random House in Jan. 2025. The Love Fix explores why dating feels so hard right now, why we experience difficult emotions in the realm of love, and how we can change our dating culture for the better.
A leading sex and dating writer in the UK, Rachel has written for GQ, The Guardian, The Sunday Times Style, The Telegraph, Cosmopolitan, Glamour, Stylist, ELLE, The i Paper, Refinery29, and many more.
Rachel's first book Rough: How Violence Has Found Its Way Into the Bedroom And What We Can Do About It, a non-fiction investigation into sexual violence was published by Penguin Random House in 2021.
