New video imagines a scary day in the life of Trump's America

It might make you laugh. It might make you cry.
 By 
Rebecca Ruiz
 on 
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

With one week left in the unbearable 2016 presidential election, most voters can only imagine what life might look like with either Donald J. Trump or Hillary Clinton leading the nation.

A new liberal political ad, however, wants to make that possibility uncomfortably real by envisioning an America in which Trump wins the race.

We first learn that in Trump's America, coffee comes in the cup sizes "tremendous," "huge" and "loser."


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But the chuckles turn serious when the video's protagonist, a young professional woman, walks by members of the "deportation task force" interrogating a man of color.

"Make America great," says one of the officers, with a severe nod.

Characters in the video also speak in Trump-ese, using the presidential candidate's own words to make an absurd or chilling point.

"You never get to the face with a body like that."

"You never get to the face with a body like that," says a co-worker to the unnamed woman. (In 2004, Trump appeared on Howard Stern's show and, in a conversation about sex and marriage, said, "You never get to the face because the body's so good.")

When the woman reports the comment to a manager, the co-worker sits by his side as they gaslight her, insisting that nothing really happened.

Even the internet can't offer a reprieve. As the woman fills out an online application for "Trumpcare," she is asked about the last time she had "blood coming out of your wherever," a reference to a remark Trump made about Fox News anchor Megyn Kelly last year.

In the end, the woman can't escape the deportation task force, and the viewer watches from the vantage point of a patrol car as an officer approaches her with a club in hand and asks for her papers.

The on-screen text offers a parting —and partisan — message: "Don't let Donald Trump's America become a reality ... Vote for Hillary Clinton on November 8th."

Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

The video, which runs nearly three minutes long, is the brainchild of Emily's List, a political action committee that supports Clinton and other Democratic women, Priorities USA, a super PAC that also backs Clinton, and BuzzFeed Branded Video, which produced the ad as branded content.

Emily's List said a quarter of a million dollars was spent on making and distributing the ad via Facebook and YouTube. It will run in several battleground states, including Nevada, Ohio, Pennsylvania and North Carolina. The goal is to reach more than one million female millennial voters, whose mixed support of Clinton has been the subject of much discussion during the campaign.

"Just hearing the offensive, misogynistic things Donald Trump says about women is disgusting, but imagining a world where he is president is downright terrifying," said Rachel Thomas, a spokesperson for Emily's List.

The pro-Trump super PAC Future 45 made its own pitch to women last week in an attack ad that accused Clinton of having "sold out millions of women" by accepting contributions to the Clinton Foundation from foreign governments that repress women and lesbian and gay people.

The super PAC is expected to unveil a new ad Wednesday morning on Clinton's use of a private server during her tenure as secretary of state, according to the Washington Post.

Meanwhile, Clinton's campaign tweeted an official ad Wednesday morning that slams Trump's treatment of women, also using his own words from media interviews and the Access Hollywood tape.

"Anyone who does what he does," it concludes, "is unfit to be president."

Rebecca Ruiz
Rebecca Ruiz
Senior Reporter

Rebecca Ruiz is a Senior Reporter at Mashable. She frequently covers mental health, digital culture, and technology. Her areas of expertise include suicide prevention, screen use and mental health, parenting, youth well-being, and meditation and mindfulness. Rebecca's experience prior to Mashable includes working as a staff writer, reporter, and editor at NBC News Digital and as a staff writer at Forbes. Rebecca has a B.A. from Sarah Lawrence College and a masters degree from U.C. Berkeley's Graduate School of Journalism.

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