The world is a terrible place but at least the 'What the Fluff' challenge exists
Does the news cycle make you depressed? Are you exhausted from following the cesspit that is current events? Does being on social media fill you with existential dread that only wholesome animals can cure?
The "What the Fluff?" challenge is the most pure thing on the internet right now -- yes, the world is a bleak, terrible place but at least there are adorably puzzled pets out there. For the challenge, pet owners confuse their furry children by holding up a blanket to hide, then dropping it and running away. The pets are left wondering "what the fluff?" as they stare at the space their owners once stood.
The trend appears to have started last week with a Siberian husky named Jax, who was thoroughly confused when his human disappeared before his eyes.
Jax's owner encouraged followers to try the challenge, and it spread to people pranking their pets all over Twitter and Instagram.
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But some pets couldn't care less when their humans left.
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And some attempts at the challenge just ended in disaster.
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Someone replaced the dog in the challenge with a person, and it took a weird turn.
So yes, the internet looks pretty dark right now but at least we have cute animals!
