The best sex toys on Amazon

These toys are primed to deliver pleasure.
 By 
Joseph Green
 and 
Matt Ford
 on 
All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Mashable may earn an affiliate commission.

Overview

Best For Rabbits

Lovense Nora Rabbit

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Best For Clitoral Stimulation

Womanizer InsideOut

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Best For Customisation

Oliver James Massager Wand

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Best For Butts

Rocks Off Butt Throb

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Best For Strength

Lelo Mini Beads

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Best For Quick Fun

Durex Intense Vibe Ring

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See 2 More

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Table of Contents

Shopping and sex toys. Those are two distinct avenues of pleasure that don't always go hand-in-hand. For starters, there's a massive embarrassment factor when shopping for sex toys. Which is why it's probably easier to buy your sex toys online, where it's much easier to stay anonymous. Thanks to Amazon then — a one-stop shop whether you're buying books, toys, clothes, or a mega-powered rabbit vibrator.

Indeed, there are stacks of options on Amazon for solo play, couples, long-distance love, and everything else. And, as you can probably imagine, these sex toys come in every size, shape, and style possible. But where do you start? Right here, that's where.

In other words, we've tried to take the stress out of sex toy shopping by researching the Amazon listings and reading a whole lot of reviews. With this wealth of knowledge, we've attempted to answer some of the most important questions you should ask yourself before beginning the purchasing process.

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What are the benefits of using sex toys?

Sex toys are for everyone. Whether you're avoiding the dating scene and focusing on yourself, looking for something to spice up things with your partner, or simply looking for some fun. Sex toys can help. There's a massive range of plugs, vibrators, rabbits, rings, and much more out there to satisfy every need and desire.

According to research published in the Journal of Sex and Marital Therapy, 36% of women require sustained clitoral stimulation to orgasm. This means a sex toy may be the difference between an unfulfilled and satisfactory sex life.

Also, there are plenty of devices that can help with erectile dysfunction and premature ejaculation. What we're saying is that while we shouldn't forget that sex toys are primarily designed for fun, they can also provide serious benefits to sexual health.

How do you choose a sex toy?

Shopping for a sex toy is not a task to take lightly. You’re buying something that’ll go inside, around, and on your most intimate bits. You should always do your homework before investing in anything. Start by keeping the following factors in mind:

  • Power supply It's important to be aware of whether your sex toy of choice is battery powered or USB rechargeable. Both options are good for portability, but the latter saves you the hassle of stocking up on batteries.

  • Price There is something for every budget out there, with budget-friendly sex toys and premium models to consider. You just need to find something that performs where it counts without breaking the bank.

  • Sound This goes without saying, but you should think about how much noise your sex toy is going to make, especially if you live with family or friends. We don't want any embarrassing moments because your new toy can be clearly heard through the walls.

  • Type There are a lot of options out there, with everything from rabbits to bullet vibrators to consider. The wealth of options can be intimidating, so it's best to start off by thinking about what turns you or your partner on. It's not complicated.

  • Water resistance If you're hoping to use your sex toy in the shower or bath, you'll need to find something that is waterproof. Fortunately, there are plenty of options.

Keep these factors in mind when shopping around for your next sex toy.

What is the best sex toy?

We’re not here to tell you which sex toy should be at the top of your list. Instead, we’re here to lend a helping hand, so to speak. To make your life even easier, all of these sex toys are available on Amazon.

These are the best sex toys in 2025.

The Good & The Bad

  • App controlled
  • Stacks of good reviews
  • Endless custom modes
  • Great for couples
  • Four-hour battery life
  • Vibes to music
  • No beads in shaft
  • Not much else

Why We Like It

Decades after Sex and the City created a buzz about them, rabbit vibrators are still going strong. And as far as Amazon goes, the Lovense Nora Rabbit is a top choice. It has stacks of positive reviews and does lots for the price.

C'mon, ladies, we all know what a rabbit is. It hits that G-spot internally while simultaneously stimulating the clitoris. It's a sexy win-win situation. But the Lovense Nora Rabbit is packed with extra features. It connects to an app, which you use to control the speed and intensity — with literally limitless vibration options — or simply sync the vibes to your favourite music.

You can also pass the app to your partner, or let them give you a buzz when you're apart from each other — great for long distance lovemaking.

Details

Womanizer InsideOut sex toy

Womanizer InsideOut

Best For Clitoral Stimulation

The Good & The Bad

  • Pleasure Air Tech
  • Hits the G-spot
  • Ergonomic shape
  • 12 intensity levels
  • Hypoallergenic silicone
  • Takes some practice

Why We Like It

If you think you know vibrators, think again, because the Womanizer InsideOut sucking vibrator takes things up a notch.

It's essentially a rabbit, but a rabbit with a difference. It puts a new spin on a classic sex toy with the addition of Pleasure Air Technology, which uses pressure waves to gently suck at the clitoris. Combine pressure wave pleasure that with an internal vibrator that hits the G-spot and you have a toy that pretty much does it all. Well, for the ladies that is.

It offers 12 levels of increasing intensity levels for both the clitoral stimulation and vibrator functions, so you'll always be able to find the right setting to hit the spot. It's also quiet, waterproof, and easily rechargeable. There's no denying that it's pricey, though you'll make your money back in pure pleasure.

Details

The Good & The Bad

  • 20 patterns, 8 speeds
  • Decent battery life
  • Portable
  • Lots of good reviews
  • Can get loud
  • Long charging times

Why We Like It

The Oliver James Massager Wand is, much like similar models, marketed as a sports massager. Don't get us wrong, it will work wonders if you use it to target and massage those achy muscles. But based on reviews, and the fact is says "vibrator" on the box, that doesn't seem to be what most people are using it for.

With a choice of twenty patterns and eight speeds, this vibrator guarantees a perfect setting to satisfy your needs. The USB-powered battery lasts a long time, with up to 300 mins from one charge. It's also easily portable, and includes a convenient travel bag for taking on your travels. 

It is a little loud and takes a long time to fully charge, but you expect a few downsides with a sex toy at such a pleasingly low price point.

Details

The Good & The Bad

  • Tapered shape
  • Easy insertion
  • 7 vibe settings
  • Body safe silicone
  • Short battery life

Why We Like It

The Rocks Off Butt Throb is a butt plug with a bullet vibrator built in. Fans of bullets will already know the drill. Press the button and away it buzzes.

It’s designed for fans of hands-free play, with a curved base that allows you to pop it in and do its thing while you take care of other areas.

The tapered shape means it slips in easily, but the real clincher is the fact it has seven vibrations settings. That’s a whole lot of choice for your butt. With just three inches of insertable length, it's good for both beginners and anal experts.

Details

The Good & The Bad

  • Simple to use
  • Health benefits
  • Variety of weights
  • Needs work to get benefits

Why We Like It

The Lelo Mini Bead Set is a combined pleasure/fitness system that helps to improve circulation and muscular control, and increase your sensitivity.

The idea is to pop these small weighted balls into the vagina and perform Kegel (pelvic floor) exercises, which helps tighten the pelvic muscles and strengthen the vaginal wall. This helps train your body for better, more sustained orgasms.

This set of six interchangeable weighted beads gives you plenty of different options for Kegel exercises, as you can work through the weights as you develop your routines. And you can rely on the Lelo craftsmanship — Lelo is one of the best premium brandnames in the sex toy game.

Details

The Good & The Bad

  • SuperSkin texture
  • Realistic feel
  • Discrete and travel friendly
  • Easy to clean
  • Nothing at this price

Why We Like It

While most sex toys seem made for her pleasure, don't feel left out, fellas. The Fleshlight is the must-have sex buddy for men. It's a simple enough toy: a torch-shaped gadget that simulates a vagina. In other words, you stick your chap into it and pump away. It has ridged textures on the inside, which is made with a realistic SuperSkin silicone, to crank up the sensation.

It's also very discrete, which a screw on clip-on cap that disguises the business end. In other words, you can throw this into your luggage and carry with you.

This is the basic, best-reviewed model. But there are other Fleshlight models designed in the shape of — as in, actually moulded from — your favourite pornstars, such as Riley Reid. There are even anal versions. Not only that, Fleshlight has come up with a Launch stroking simulator. which does the thrusting work for you and even holds your phone for easy Pornhub viewing.

Details

The Good & The Bad

  • Good vibes for both
  • 20 mins of pulsing
  • Quick and easy
  • Single use only

Why We Like It

Looking for something cheap and cheerful to throw into the mix? The Durex Intense Vibe Ring is quick, easy add-on that brings a little extra buzz in your lovemaking.

Made by the name in safe sex, it's a battery-powered cock ring. Just pop it on (it's one-size-fits-all and slides on nice and easily) and switch it on. And it's not just for the chaps. The ring is designed to deliver clitoral stimulation at the time, so it's great for couples as well as some gentleman's solo time.

You get 20 minutes of playtime, which is way more than the 3-7 minute average of vaginal sex (3-7 minutes? Seriously?) but it does mean the Durex Intense Vibe Ring is probably only good for one lovemaking session.

Details

Topics Sex Toys

Photo of Joseph Green
Joseph Green
Global Shopping Editor

Joseph Green is the Global Shopping Editor for Mashable. He covers VPNs, headphones, fitness gear, dating sites, streaming, and shopping events like Black Friday and Prime Day.

Joseph is also Executive Editor of Mashable's sister site, AskMen.

Mashable Image
Matt Ford

Matt Ford is a freelance contributor to Mashable.


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