Amid a backdrop of rising hate crimes in the U.S. following the presidential election and the UK after the results of the Brexit referendum in June, Amazon has released a heartwarming advert in the spirit of unity and interfaith friendship.
The TV ad depicts the friendship of a Christian vicar and a Muslim imam whose shared experience of aging joints leads them to unknowingly send one another matching knee pads.
Simon Morris, director of advertising at Amazon, is quoted in The Guardian as saying, “We think it is a legitimate story. We are conscious that some people may be sensitive to it.
"It is about selflessness and thinking of other people.”
Both the men featured in the ad are residents living in the UK. The vicar is from Paddington Green church in west London, and the imam is a principal at the Muslim School Oadby in Leicester.
Amazon has launched the TV advert in the U.S., UK and Germany.
Topics Amazon
