Are you sitting comfortably? Good. We have some news that may (or may not) shock you to your innermost core: Women have body hair. Can you believe?
But, seriously, when was the last time you saw a woman with hairy legs or armpits in a razor advert? Never, come to think of it.
This advert — made by a razor subscription service Billie — claims to be "the first women's razor brand to show hair" in its ads. "For the past 100 years, razor brands have pretended body hair doesn't exist," says Billie. "Commercials show razors gliding over smooth, hairless legs. Strange, huh?"
The ad doesn't just show hairy legs — there's a hairy bikini line, a hairy tummy, and hairy armpits, to boot.
The subscription service — set up as an alternative to women's razors marked up by the Pink Tax — has launched #ProjectBodyHair in an effort to address the "serious lack of female body hair on the internet." "Search "woman" in any image gallery and you’ll be scrolling for a while before finding a single strand," declares the #ProjectBodyHair website. "The internet could use a little more fuzz."
How refreshing.
