New Zealand sketch show Funny Girls' clever parody of a typically macho pickup truck (or "ute") commercial is going viral online, and it's easy to see why.
SUV and truck advertising has a proclivity for trail-blazing, river-smashing driving scenes, coupled with throaty male voice overs and talk of life on the land.
But the sketch breaks the fourth-wall to point out that women can drive trucks and the automotive industry need to check themselves.
Writer for Funny Girls Alice Sneddon explained to Metro Mag NZ that a standard ute commercial is "based on the assumption that women don't drive trucks, or aren't farmers. We thought we'd show up this old fashioned thinking by doing an ad parody, with a voiceover character who was sort of a loveable chauvinist and was genuinely surprised that a woman was behind the wheel."
